Google Ads Media Buyer

This is a fully remote position, open to applicants in Florida.

📋 Description

• Formulate, construct, initiate, and enhance high-budget Google Demand Gen and Google Search campaigns.

• Propel effective direct-response customer acquisition.

• Recognize growth potentials derived from search intent.

• Ascertain the necessity for new landing pages, advertorials, or funnels.

• Brief and coordinate with external developers and designers regarding landing pages, funnels, and advertising materials.

• Collaborate with Creative Strategists and Video Editors to establish images, carousels, videos, and Shorts.

• Create keyword strategies, search terms, lookalike segments, custom intent audiences, and first-party data lists.

• Design, execute, and document rapid creative, funnel, and audience testing.

• Independently oversee opportunities throughout testing, launching, optimizing, and scaling using data.

• Manage Google Ads compliance, ad disapprovals, policy matters, and appeals.

• Analyze attribution and track metrics such as CTR, CPA, CVR, and ROAS.

• Provide actionable insights to the wider growth team.

• Administer Smart Bidding algorithms, including Maximize Conversions, Target CPA, and Target ROAS.

• Organize account structures and efficiently scale advertising expenditures.

⛳️ Requirements

• 1–2+ years of demonstrated experience in Google Demand Gen and Search.

• 4+ years of comprehensive Google Ads expertise.

• Proven success in launching and scaling Google Demand Gen (and/or legacy Discovery) and Google Search campaigns.

• Experience in direct-response, conversion-focused eCommerce campaigns.

• Familiarity with YouTube Ads, Performance Max, and Search.

• Possess a funnel and growth-oriented mindset.

• Knowledge of visual creative formats, attention-grabbing hooks, and creative iterations.

• Profound understanding of CPA, ROAS, CVR, scaling, tracking, pixel health, and intricate user journeys.

• Ability to work autonomously in a fast-paced, asynchronous environment.

• Outstanding written and verbal communication skills in English.

• Experience with native advertising platforms such as Taboola or Outbrain is preferred.

• Preferably possess Shopify, health/wellness, or other compliance-sensitive eCommerce experience.

• Experience in creating and testing direct-response advertorials and multi-step funnels is preferred.

• Preference for candidates with experience in scaling budgets to 6 or 7 figures monthly.

• Strong understanding of tracking, GA4, GTM, and offline conversion tracking setups is preferred.

• Must have significant overlap with US business hours (EST/PST).

• A resume and a brief case study or overview are required for application.

🏝️ Benefits

• Remote-first and asynchronous work culture.

• Significant overlap with US business hours (EST/PST).

• Equal opportunity employer.

• Inclusive workplace environment.

• Disability or special-needs accommodations available.