Google Ads, LSA Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Monitor, assess, enhance, and report on the performance of paid advertising campaigns.

• Offer expert knowledge on paid media, web analytics, user experience, behavior, data analysis, and reporting.

• Administer a significant volume of paid media budgets.

• Create, evaluate, and refine keyword ad copy and landing pages.

• Conduct A/B testing to boost impression share, quality score, and cost-per-lead (CPL).

• Observe and evaluate competitor activities and keyword ranking performance.

• Utilize Salesforce and various third-party tools for analytics, reporting, and interpretation.

• Detect at-risk trends and clients through metrics and reporting to aid in reducing attrition.

• Supervise strategy outcomes, including A/B testing, data interpretation, and collaboration across departments.

• Keep abreast of digital marketing trends and anticipate client requirements.

• Support PPC management in reviewing, evaluating, and suggesting enhancements for PPC product solutions, processes, packages, pricing, workflows, and automation.

• Work together with department management on strategies to boost impressions, traffic, and conversions.

• Assist in project-managing performance initiatives.

• Aid clients in keyword focus and strategy using AdWords, Google Analytics, and related tools.

⛳️ Requirements

• Minimum of 3 years of experience in paid search and local services ads.

• Proficient in Google Ads Manager.

• Certification in Google Analytics, Google Ads, and Bing Ads required.

• Familiarity with Instapage or knowledge of landing page optimization is a plus.

• Strong skills in Excel and experience with complex or large data sets.

• Capability to manage multiple campaigns and clients at once.

• Fluent in English, both spoken and written.

• Include the phrase "Google Ads LSA Pro" near the top of your resume or cover letter.

• Comfortable participating in video calls with various clients.

• Ability to work in the US Time Zone, including graveyard shifts in Philippine time or at least 4 hours of overlap with US time zones.

• Full-time availability, 8 hours per day, 5 days per week.

• Reliable internet connection and video conferencing capabilities.

🏝️ Benefits

• Competitive salary.

• 13th Month Bonus.

• Fixed weekends off.

• Company t-shirt.

• Monthly lifestyle allowance.

• Health Maintenance Organization (HMO) coverage.

• Paid sick leave.

• Mental health days.

• Comprehensive training.

• Annual performance appraisal.

• Opportunities for bonuses.

• Paid Philippine holidays.

• Enjoy a fun virtual work environment (work from home!).