Google Ads Expert, Freelance

This is a fully remote position, open to applicants in Luxembourg.

📋 Description

• Evaluate current Google Ads accounts to uncover areas for enhancement

• Develop acquisition strategies tailored to each client's goals, market conditions, and financial resources

• Organize accounts and campaigns to optimize their efficiency

• Design, set up, and oversee Search, Display, Remarketing, and Performance Max campaigns

• Perform keyword research and assess search intent

• Organize ad groups, audiences, and targeting parameters

• Craft, test, and refine advertisements and creative assets

• Evaluate search terms and manage negative keywords effectively

• Establish and refine bidding strategies

• Oversee budget distribution across various campaigns

• Implement tests and experiments to gauge performance

• Modify campaigns in line with performance metrics and profitability goals

• Set up, confirm, and enhance conversion tracking systems

• Utilize Google Analytics 4 and Google Tag Manager

• Ensure data quality and consistency

• Examine attribution issues and conversion pathways

• Monitor key performance indicators such as impressions, CTR, CPC, conversion rate, CPA, and ROAS

• Evaluate performance and translate data into actionable insights

• Generate reports focused on performance, conversion, and ROI

• Deliver specific, prioritized recommendations for each client

• Stay informed about the latest developments and features in Google Ads

⛳️ Requirements

• Proven, extensive experience in managing and enhancing Google Ads campaigns across various sectors

• Strong understanding of Search campaigns and Google bidding techniques

• Solid knowledge of Display, Remarketing, and Performance Max strategies

• Proficient in Google Analytics 4 and Google Tag Manager

• Expertise in tracking, conversion, and attribution methodologies

• Good grasp of lead generation and digital acquisition goals

• A strong focus on ROI and profitability

• Capability to analyze data and swiftly translate findings into actionable optimization strategies

• Exceptional skills in managing multiple accounts and projects concurrently, prioritizing tasks, and working autonomously

• Demonstrated autonomy, attention to detail, and proactive attitude

• Competence in formulating actionable recommendations

• Experience presenting concrete examples of managed campaigns and results achieved is a plus

🏝️ Benefits

• Fully remote work environment

• Collaboration on a fixed-fee or time-and-materials basis, depending on the project