Global VP Marketing

This is a fully remote position, open to applicants in Canada, +3 more countries.

📋 Description

• Lead the global marketing strategy and structure.

• Enhance the company's positioning in a fast-evolving market.

• Reinforce brand and category leadership.

• Develop a high-performing marketing engine that converts market opportunities into sustainable revenue growth.

• Collaborate with Sales, Product, and Customer teams on the go-to-market strategy in key regions, especially North America.

• Align Product Marketing, Brand & Content, and Demand Generation with shared business objectives.

• Propel market awareness, positioning, pipeline development, conversion, and revenue impact.

• Grasp the company’s culture, marketing strategy, positioning, organization, processes, and performance management within the first month.

• Create a diagnostic assessment and pinpoint improvement opportunities.

• Develop an 18-month roadmap for the Marketing team within three months.

• Validate the messaging framework and content strategy.

• Manage relationships with analysts and establish connections with key clients.

• Lead strategic company initiatives within 12 months.

• Oversee and direct renaming/rebranding and repositioning decisions.

• Shift demand generation focus from demand capture to demand creation.

• Assist revenue growth by scaling outbound efforts to 50% of pipeline creation.

• Report directly to CEO Benjamin Marchal.

• Gradually expand into a broader CMO-level role.

⛳️ Requirements

• Over 10 years of experience in B2B SaaS marketing.

• Experience in HR Tech, Future of Work, collaboration, productivity, or knowledge/AI platforms is advantageous but not mandatory.

• Expertise in at least three of the following areas: product marketing, demand generation, content marketing, and branding.

• Exceptional communication abilities; expected to be a prominent voice in the market.

• Servant leadership approach to guide a team of over 20 members.

• Experience with rebranding/renaming is a plus.

• Proficient in English (US/UK).

• Passion for the company's work environment and culture.

• Demonstrated VP/SVP-level marketing leadership experience in a high-growth setting.

🏝️ Benefits

• Competitive base salary, variable incentive pay, and company equity.

• Comprehensive health insurance starting from your first day of employment.

• RRSP contribution matching.

• Generous parental leave policy.

• Opportunities for professional development through the company’s platform.

• Unlimited annual paid time off (PTO).

• 5 days of sick leave.

• Holiday time in accordance with the Ontario Holiday Calendar.

• Remote-first work environment.

• Flexible working hours.

• Employee resource groups focused on Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity.