Global Segment Marketing Manager – Dairy

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and uphold the worldwide marketing strategy and annual marketing plan for Neogen’s Dairy segment, which includes budgets, priorities, and key performance indicators (KPIs).

• Evaluate market trends, customer requirements, competitive landscapes, industry advancements, and new opportunities.

• Identify target customer segments, personas, applications, buying journeys, and value propositions.

• Convert business goals into segment marketing priorities, strategies, and initiatives.

• Formulate global positioning, messaging, value propositions, messaging architecture, and integrated marketing campaigns.

• Develop campaign strategies, identify target audiences, establish channels, outline content requirements, and create measurement plans.

• Track campaign and commercial performance, optimizing programs based on performance data and customer insights.

• Collaborate with regional marketing teams to tailor global campaigns and messaging to meet local market demands.

• Create marketing and sales enablement tools that assist commercial teams throughout the customer journey.

• Work with Sales and Commercial leadership to ensure marketing programs align with customer needs and business objectives.

• Engage in strategic customer meetings, industry events, and customer discovery initiatives.

• Establish feedback mechanisms between Marketing and Sales concerning leads, opportunities, customer needs, and campaign effectiveness.

• Act as the global marketing subject-matter expert and advocate for the Dairy segment.

• Offer strategic guidance to regional marketing partners and disseminate best practices, customer insights, market intelligence, and successful programs.

• Foster alignment among Global Marketing, Regional Marketing, Portfolio, Commercial, and other cross-functional stakeholders.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Engineering, Life Sciences, or a related discipline.

• Over 7 years of B2B marketing experience.

• Proven experience in developing and executing B2B marketing strategies and programs.

• Familiarity with B2B customer journeys, demand generation, content strategy, digital marketing, and sales enablement.

• Ability to translate customer, market, and competitive insights into effective marketing strategies and initiatives.

• Strong strategic thinking and analytical capabilities, with a proven record of developing and executing strategies.

• Excellent written and verbal communication skills.

• MBA or other relevant advanced degrees are preferred.

• Marketing experience in food safety, industrial, life sciences, manufacturing, or another technical field is preferred.

• Experience in developing or executing global marketing strategies is preferred.

• Background in collaborating with regional marketing and commercial teams across various markets is preferred.

• Experience in crafting segment-level positioning, messaging, value propositions, or go-to-market strategies is preferred.

• Proficiency in utilizing marketing and commercial performance data to assess and enhance programs is preferred.

• Strong customer orientation with the ability to transform customer needs into actionable marketing strategies.

• Capability to balance global strategy with regional market requirements.

• Excellent collaboration and stakeholder management skills.

• Ability to influence and foster alignment across cross-functional teams.

• Strong communication and presentation skills.

• Capability to manage multiple priorities in a global, matrixed environment.

• Results-driven approach with an emphasis on measurable business impact.

🏝️ Benefits

• Benefits commence on Day One – Medical, dental, and vision coverage begins on your first day of employment.

• 401(k) with company match – Secure your future with retirement savings and company contributions.

• Paid Time Off (PTO) – Enjoy a generous amount of paid time off.

• Career Growth Opportunities – Access to tools, training, and support to enhance your career.

• Meaningful Work – Contribute to projects that impact customers, communities, and the world.

• Collaborative Culture – Embrace an environment of innovation, respect, teamwork, and continuous improvement.