Global Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Establish Ignition as a leader in its category while enhancing product visibility and adoption to stimulate customer and revenue growth.

• Collaborate with product and partnership teams to ensure product success.

• Advocate for customer feedback in the processes of product development and marketing.

• Create product positioning and messaging strategies.

• Oversee the go-to-market strategy for new products, features, integrations, and industry verticals.

• Unite marketing, customer experience, sales, partnerships, and product teams for strategic product initiatives.

• Monitor and present insights regarding the market, customers, and competitors.

• Perform customer research and analysis to develop buyer personas.

• Generate product marketing materials, including website pages, fact sheets, blogs, webinars, videos, presentations, and case studies.

• Formulate and execute go-to-market strategies and campaigns for product launches and new verticals or segments.

• Assist in sales enablement by producing training materials, sales cheat sheets, and battlecards.

• Influence product packaging and pricing strategies.

• Foster product awareness, education, and adoption among potential and existing customers.

• Collaborate with regional sales teams and the broader marketing team on integrated marketing campaigns.

• Assess feature adoption, review ratings, funnel conversion impact, new customer acquisition, and payment revenues.

⛳️ Requirements

• Around five years of product marketing experience in a dynamic B2B SaaS or established technology organization.

• Proven track record of launching new products or features to foster new customer acquisition and enhance existing customer engagement.

• Experience in the accounting or professional services software sector is preferred, though not mandatory.

• Proficient in utilizing marketing technology, particularly HubSpot and Asana.

• Familiarity with AI tools to expedite go-to-market efforts.

• A growth-oriented mindset with the ability to identify process enhancements and effectively use AI tools.

• Comprehensive understanding of customer needs and challenges.

• Capacity to simplify complex concepts into clear, engaging messaging and copy tailored for various audiences and personas.

• Experience working collaboratively with sales, marketing, customer experience, and product teams.

• Ability to analyze spreadsheets, reports, qualitative customer feedback, and recordings of customer/prospect meetings.

• Must have the legal right to work in Canada.

🏝️ Benefits

• Health/Dental/Vision insurance starting from the first day of employment.

• RRSP matching available after three months of employment.

• Employee recognition programs.

• Quarterly wellness allowance.

• Flexible working arrangements.

• Reimbursement for office work expenses.

• Cell phone allowance.

• Assistance with personal tax returns.

• 20 days of accrued paid time off annually.

• 10 annual wellbeing days.

• An extra paid day off for your birthday.

• Paid leave for volunteering.

• Equity options available.