Global Paid Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, launch, and enhance paid user acquisition campaigns across programmatic platforms, direct media purchases, and compliant social media channels.

• Oversee regional paid media budgets.

• Monitor CAC, LTV, ROAS, and CPA performance indicators.

• Optimize ROI and expand high-converting traffic sources.

• Work together with creative and product teams to adapt ad copy, banners, and landing pages.

• Ensure culturally appropriate, natively translated assets and optimized conversion pathways.

• Navigate advertising restrictions in regional iGaming markets.

• Maintain tracking links, postbacks, and analytics tools.

• Observe real-time campaign health and funnel performance.

• Propel regional player acquisition in global expansion markets.

⛳️ Requirements

• Demonstrated success in scaling regional paid media campaigns.

• Fluent or native proficiency in English.

• Proficiency in additional regional priority languages is highly advantageous.

• In-depth knowledge of iGaming or crypto user acquisition through paid channels.

• Experience with DSP/SSP programmatic buying, crypto ad networks, push/native traffic, and direct publisher purchases.

• Strong technical expertise in campaign tracking, attribution platforms, landing page optimization, and analytics tools.

• Experience with AppsFlyer, Voluum, and Google Analytics.

• Proven ability to manage significant monthly performance budgets.

• Established track record in meeting strict CAC and ROAS targets in restricted or gray-market environments.

• Hands-on, entrepreneurial experience in performance marketing.

🏝️ Benefits

• Competitive salary.

• Performance-driven bonuses.

• Flexible working hours.

• Option to work fully remotely.

• Collaborative and inclusive team culture.

• Opportunities for professional development.

• Career advancement within a rapidly evolving company.