Global Marketing Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Implement biweekly LinkedIn and digital marketing initiatives tailored to target customers, market segments, and priorities set by the HMA Sales team.

• Collaborate with the Sales and Engineering teams to plan campaign content, timelines, and deliverables.

• Assist with market research, customer segmentation, and competitive analysis as requested by HMA and HQ.

• Partner with Sales and Engineering teams to gather technical information and create marketing materials, presentations, brochures, and promotional content.

• Draft and coordinate English-language press releases, company announcements, and digital marketing resources.

• Manage reviews and obtain approvals from relevant internal stakeholders prior to publication.

• Organize HANA’s participation in key semiconductor conferences and exhibitions, such as ECTC, iMAPS, and Hot Chips.

• Oversee booth preparation, promotional materials, signage, graphics, and logistics for events.

• Collaborate with HMA Sales, HQ, event organizers, and external vendors to ensure timely preparation and execution.

• Support promotional activities before events and follow up on leads after events.

• Manage day-to-day marketing projects according to priorities and guidance provided by the HMA Sales team.

• Work closely with HMA, HQ, Engineering, and external contractors to oversee project timelines, action items, and deliverables.

• Actively follow up with relevant teams to gather necessary information, address outstanding issues, and ensure project progression.

• Track progress, identify potential delays, and communicate project status to HMA and HQ.

• Ensure marketing initiatives are carried out effectively and completed within established timelines.

• Maintain and refresh corporate website content and global social media channels.

• Oversee website redesign and enhancement projects.

• Enhance website content, visual design, functionality, and overall user experience in collaboration with internal stakeholders and external providers.

• Identify opportunities to improve website usability, navigation, and the presentation of HANA’s technologies and capabilities.

• Manage timelines, deliverables, and follow-up tasks related to website enhancements.

• Facilitate the production of videos, animations, and other digital marketing assets.

• Coordinate the integration of the website with CRM and analytics tools.

• Monitor campaign performance metrics, including impressions, CTR, website traffic, and LinkedIn follower growth.

• Generate regular performance reports for HMA and HQ.

• Collaborate with Sales to pinpoint opportunities for enhancing marketing effectiveness.

• Oversee the capture, organization, registration, tracking, and follow-up of leads through the CRM system.

• Monitor follow-up status and provide ongoing updates to Sales.

• Coordinate with external graphic designers, content creators, video producers, website developers, and marketing agencies.

• Track project timelines, deliverables, and budgets.

• Maintain a centralized marketing calendar that encompasses campaigns, content releases, conferences, and promotional events.

• Synchronize schedules and deliverables across HMA, HQ, and external partners.

⛳️ Requirements

• Experience in the semiconductor, electronics, technology, or other technical B2B sectors.

• Understanding of semiconductor packaging, assembly, and testing technologies.

• Proven experience in coordinating international conferences, trade shows, and marketing campaigns.

• Proficient in using CRM systems and digital marketing analytics tools.

• Experience managing website redesigns, enhancements, or digital transformation projects.

• Familiarity with UX/UI principles and website usability improvements.

• Previous experience collaborating with Sales and Engineering teams in a cross-functional setting.

🏝️ Benefits

• Health and dental insurance

• Meal and/or food allowance

• Transportation allowance

• Life insurance

• Profit-sharing bonus (PLR)

• Pharmacy benefit

• Payroll-deductible loan program

• Discounts at language schools and colleges