Global Marketing Operations – Technology Specialist

This is a fully remote position, open to applicants in Spain.

📋 Description

• Set up, maintain, and continuously enhance marketing systems to ensure scalability and optimal performance.

• Contribute to workflows powered by AI, AI agents, and various AI-driven solutions for marketing operations.

• Assist in improving the synchronization between HubSpot and Salesforce.

• Develop and refine models for predictive lead scoring.

• Oversee workflows and address any errors related to MQL qualification and the assignment/delivery of leads.

• Utilize data enrichment and custom-coded workflow actions to enhance platform functionalities.

• Create, oversee, and document system processes effectively.

• Educate users on best practices for marketing technology.

• Maintain CRM records, properties, lists, workflows, user management, and ensure compliance with GDPR.

• Implement lead scoring, lead sources, chatbots, and marketing automation strategies.

• Manage the import, accuracy, hygiene, and segmentation of campaign-related data.

• Ensure the security and governance of data within marketing systems.

• Collaborate with internal teams to pinpoint challenges and prioritize enhancements to systems.

• Facilitate cross-platform integrations and work closely with system administrators and data teams.

• Keep track of changes in internal and external data and technology, particularly advancements in AI.

• Engage in the assessment of future technology solutions for marketing.

⛳️ Requirements

• Bachelor's degree in marketing, computer science, business, or a related discipline.

• Strong knowledge of digital marketing automation or marketing technology.

• Proficiency in HubSpot is essential.

• Experience with Salesforce, especially in relation to HubSpot–Salesforce synchronization, is advantageous.

• Practical experience or a keen interest in leveraging AI for marketing operations is a significant advantage.

• Familiarity with predictive lead scoring, data enrichment, and custom-coded workflow actions is highly regarded.

• Proven ability to use technology and marketing expertise to enhance processes and performance.

• Capability to juggle multiple competing priorities effectively.

• Strong attention to detail.

• A positive attitude with a strong initiative and follow-through is essential.

• Proactive in anticipating challenges and initiating improvements.

• Eagerness to learn and develop professionally.

• Exceptional written and verbal communication skills.

• High proficiency in business English.

• Must possess the legal right to work in the country of residence or the location of the role.

• Visa sponsorship is not provided.

• Successful candidates must complete a TestGorilla SHL numerical reasoning assessment, participate in hiring interviews, and complete a take-home business case.

• Experience with HubSpot is crucial for success in this role.

🏝️ Benefits

• Healthcare insurance.

• Gym memberships.

• Mental health support.

• Vacation time.

• Time off for birthdays.

• Flexible time off for recharging.

• Local meal vouchers (ticket restaurant).

• Transportation allowances.

• Extended parental leave.

• Opportunities for career growth and development.

• Involvement in cross-functional projects.

• Remote work options.

• Flexible working hours.

• Access to offices in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome, or Bologna.