Global Marketing Operations and Technology Specialist

This is a fully remote position, open to applicants in Poland.

📋 Description

• Configure, maintain, and continuously enhance marketing systems to ensure scalability and optimal performance.

• Contribute to the development of AI-powered workflows, AI agents, and other AI-driven marketing solutions.

• Support and improve the synchronization between HubSpot and Salesforce, ensuring data integrity, lead flow, and platform alignment.

• Develop and refine predictive lead-scoring models.

• Monitor workflows and resolve any errors related to MQL qualification and lead assignment/delivery.

• Utilize data enrichment and custom-coded workflow actions for advanced automation solutions.

• Create, manage, and document system processes while training users on best practices.

• Maintain CRM records, properties, lists, workflows, user management, and ensure GDPR compliance.

• Implement lead scoring, manage lead sources, oversee chatbots, and execute marketing automation strategies.

• Manage data imports related to campaigns, ensuring accuracy, hygiene, and proper segmentation.

• Oversee data security and governance for marketing system data.

• Collaborate with internal teams to identify challenges, prioritize enhancements, and communicate improvements.

• Drive cross-platform integrations and work alongside system administrators and data teams.

• Monitor changes in both internal and external data and technology, including advancements in AI.

• Assist in evaluating future technology solutions for the marketing team.

⛳️ Requirements

• A degree in marketing, computer science, business, or a related discipline.

• Proficiency in digital marketing automation or other marketing technologies.

• Experience with HubSpot is mandatory.

• Familiarity with Salesforce, particularly in relation to HubSpot-Salesforce synchronization, is an advantage.

• Hands-on experience or a strong interest in applying AI to marketing operations is a considerable plus.

• Knowledge of predictive lead scoring, data enrichment, and custom-coded workflow actions is highly regarded.

• Proven experience in leveraging technology and marketing expertise to enhance processes and performance.

• Ability to manage multiple competing priorities effectively.

• Strong attention to detail.

• A positive, proactive attitude with initiative and dedication to follow-through.

• A strong willingness to learn and develop professionally.

• Excellent written and verbal communication skills.

• Proficient level of business English.

• Must possess the legal right to work in the country of residence or role location; visa sponsorship is not provided.

🏝️ Benefits

• Healthcare insurance.

• Wellness benefits, including gym memberships and mental health support.

• Time off for vacation, birthdays, and recharge days.

• Local benefits based on location, such as meal vouchers, transport allowances, or extended parental leave.

• Opportunities for career growth, learning, development, and involvement in cross-functional projects.

• Flexible working hours and remote work options.

• Access to company hubs and office environments if preferred.

• A global, diverse, and inclusive team culture.