Global Marketing Manager – Clinical, Forensics

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee the global marketing strategy for the Clinical & Forensics Market Vertical Unit.

• Establish positioning, messaging frameworks, go-to-market priorities, target personas, and customer segments.

• Direct marketing and sales demand-generation strategies, campaign themes, target audiences, and creative direction.

• Collaborate with Marketing Operations and regional teams to enhance marketing-qualified leads, sales-qualified leads, pipeline contributions, and campaign effectiveness.

• Create unique value propositions and messaging for products, applications, and workflows.

• Utilize market insights, customer feedback, competitive intelligence, and campaign performance to adjust priorities.

• Lead launch messaging and marketing readiness through the Launch Excellence process.

• Produce presentations, Seismic content, campaign assets, customer-facing materials, evidence, and training content.

• Convert market priorities into cohesive global marketing plans.

• Work with market management, applications, product management, regional marketing, commercial teams, quality and regulatory affairs, R&D, service, and external partners.

• Implement Danaher Business System tools to promote disciplined execution, continuous improvement, and measurable marketing results.

• Report directly to the Director of Clinical & Forensics.

⛳️ Requirements

• Bachelor's degree in life sciences, marketing, business, or a related discipline.

• Experience in global marketing, product marketing, or commercial roles within life sciences, diagnostics, or analytical instrumentation.

• Proficiency in formulating clear marketing strategies, customer messaging, and go-to-market plans.

• Strong grasp of customer segments, purchasing needs, and competitive positioning.

• Proven experience in creating demand-generation campaigns and assessing their effectiveness.

• Background in supporting product launches and developing sales-enablement materials.

• Capability to translate intricate scientific and market information into clear, customer-focused content.

• Excellent project management, communication, and cross-functional collaboration skills.

• Ability to thrive in a global, matrixed organization.

• Willingness to travel for customer, commercial, and business engagements.

• Capacity to travel domestically and internationally, including occasional overnight stays.

• Competence to work in a standard office or remote setting and utilize a computer and other office equipment for extended durations.

🏝️ Benefits

• Health care program.

• Paid time off.

• Comprehensive, competitive benefit programs.