Global Head of Marketing – Strategic Business Unit OTC

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and implement the global marketing strategy for the OTC portfolio, ensuring alignment with business goals, growth aspirations, and commercial performance targets.

• Propel sustainable business growth, enhance market share, and boost profitability across the global OTC portfolio.

• Fortify and expand consumer healthcare brands, including Octenisept, through initiatives focused on brand development and consumer engagement.

• Advance international market development and assist in the launch of new products and categories in key markets.

• Oversee integrated marketing campaigns across various channels and consumer touchpoints.

• Leverage consumer insights, market intelligence, and performance analytics to pinpoint growth opportunities and enhance marketing effectiveness.

• Spearhead digital transformation initiatives, incorporating the use of AI tools.

• Collaborate with Sales, Innovations, Scientific Excellence, R&D, Regulatory Affairs, and other stakeholders to translate strategy into measurable business outcomes.

• Promote innovation, continuous improvement, and commercial excellence within the marketing organization.

• Lead, motivate, and develop an international marketing team while driving organizational change and enhancing capabilities.

⛳️ Requirements

• Extensive leadership experience in Brand Marketing within the Consumer Healthcare or FMCG sectors.

• Proven success in building, growing, and scaling brands across international markets.

• Strong expertise in brand strategy, portfolio management, and go-to-market execution.

• Demonstrated achievements in transformation and change management settings.

• Ability to merge strategic vision with a practical, execution-focused approach and a robust commercial mindset.

• Experience in leading and developing high-performing international teams and influencing senior stakeholders.

• Entrepreneurial, hands-on leadership style with the capability to inspire others, challenge the norm, and promote sustainable growth.

• High energy, agility, and ambition to make a significant impact in a dynamic, evolving business environment.

• Exceptional communication and stakeholder management skills.

• Proficiency in English is required.

• Knowledge of the German language is a plus.

🏝️ Benefits

• 30 days of vacation.

• Flexible work hours.

• The option to work remotely.

• Short decision-making processes with ample creative freedom.

• Performance-based compensation.

• Employee discounts.

• Company fitness programs.

• The option to lease a Jobrad bike.