Global Emerging Markets – Enterprise Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of the creation and implementation of integrated go-to-market strategies for GE Vernova’s most critical emerging markets, which encompass data centers, cybersecurity, and decarbonization.

• Provide guidance to business leaders regarding new opportunities, customer priorities, emerging technologies, innovative business ventures, and changing commercial models.

• Convert market dynamics, customer challenges, company goals, and technology strengths into effective positioning, value propositions, audience strategies, customer engagement initiatives, and market activations.

• Spot opportunities to merge capabilities across GE Vernova businesses into unique enterprise-wide solutions.

• Establish, monitor, and take ownership of KPIs for strategic plans.

• Spearhead enterprise-wide campaigns across various GE Vernova businesses.

• Create scalable frameworks for campaign activation, detailing objectives, positioning, target audiences, activation strategies, operating rhythms, and success metrics.

• Align business priorities and offerings within unified enterprise narratives.

• Engage and mobilize cross-functional and cross-business stakeholders without direct authority.

• Leverage market intelligence, customer insights, campaign data, engagement metrics, and relationships to prioritize significant initiatives.

• Transform insights into actionable recommendations for senior stakeholders.

• Cultivate and sustain relationships with executive customers, policymakers, regulators, industry organizations, and strategic partners.

• Enhance strategy, investment, messaging, and activation through performance insights.

• Counsel senior business, commercial, and functional leaders on emerging markets, customer priorities, enterprise positioning, and go-to-market strategies.

• Impact strategic decisions across organizational boundaries and align stakeholders with varying objectives.

• Mentor talent and create pathways for team members to spearhead complex initiatives.

• Refine enterprise marketing strategy development and activation to reduce redundancy and boost organizational speed and effectiveness.

⛳️ Requirements

• Over 10 years of experience in strategic marketing, go-to-market strategy, growth marketing, product marketing, or commercial strategy within a complex global organization.

• Proven track record of developing and executing go-to-market strategies for intricate technologies, emerging markets, or new business ventures without predefined market playbooks.

• Established ability to engage and influence senior executive stakeholders both internally across organizational boundaries and externally with customers, policymakers, or strategic partners.

• Outstanding communication, storytelling, and executive presentation skills.

• Capacity to translate complex data and market insights into clear, impactful narratives.

• Demonstrated dedication to talent development and the building of high-performing teams.

• Experience in a highly matrixed, multi-business global enterprise is preferred.

• Familiarity with energy technology, data center infrastructure, cybersecurity, or decarbonization markets is preferred.

• Must be legally authorized to work in the United States.

• Successful completion of a drug screen, if applicable.

🏝️ Benefits

• Discretionary annual bonus.

• Medical, dental, vision, and prescription drug coverage.

• Health Coach from GE Vernova, a 24/7 nurse-based resource.

• Employee Assistance Program offering 24/7 confidential assessment, counseling, and referral services.

• GE Vernova Retirement Savings Plan.

• Tax-advantaged 401(k) savings opportunity with company matching contributions.

• Company retirement contributions.

• Fidelity resources and financial planning consultants.

• Tuition assistance.

• Adoption assistance.

• Paid parental leave.

• Disability benefits.

• Life insurance.

• 12 paid holidays.

• Permissive time off.

• Professional development opportunities.

• Relocation assistance not provided.