Global Director of Brand & Communications

This is a fully remote position, open to applicants in Texas.

📋 Description

• Define the international market positioning, visual and verbal identity, global PR/media strategy, analyst relations, and C-suite communications for LumApps.

• Lead and expand the LumApps brand on a global scale while ensuring localized relevance in North America, Europe, and APAC.

• Design and implement comprehensive global multi-channel campaigns aimed at enhancing brand recall, organic search visibility, and enterprise buyer consideration.

• Position LumApps as a thought leader and market authority in Employee Experience and Digital Workplace solutions.

• Establish frameworks and metrics to measure global brand awareness, regional sentiment, brand affinity, and competitive market awareness.

• Oversee and refine the global brand identity, value propositions, platform narrative, design system, tone of voice, and brand guidelines.

• Ensure brand consistency across international sales teams, regional demand generation efforts, product UI/UX, events, and multimedia assets.

• Develop global earned-media strategies and manage localized PR agencies throughout North America, EMEA, and APAC.

• Drive analyst relations with Gartner, Forrester, IDC, and other leading global industry analyst firms.

• Direct corporate announcements, partnership releases, product innovations, and international crisis communications.

• Craft executive keynotes, op-eds, media talking points, and presentations for conferences.

• Collaborate with Global HR and People Ops to enhance international employer branding.

• Lead international PR, brand, and production agency networks while optimizing communications budgets.

• Manage a distributed team of brand strategists, writers, PR agencies, and creative talent across various time zones.

⛳️ Requirements

• A minimum of 8 years of experience in leading brand strategy and corporate communications within B2B SaaS, enterprise software, or prestigious global agencies.

• Direct experience in supporting global go-to-market strategies.

• Proven track record of successfully scaling brand awareness in international markets, particularly in North America, Europe, and expanding regions like APAC.

• Experience in navigating the nuances of cross-cultural communication.

• Experience in managing PR campaigns across multiple regions.

• Strong expertise in global media relations, analyst relations, executive communications, and international reputation management.

• At least 4 years of experience managing distributed international teams, including time-zone logistics and global agency rosters.

• Exceptional written and editorial skills suitable for executive-level communications.

• Ability to develop high-concept narratives that resonate with diverse enterprise markets.

🏝️ Benefits

• 25 vacation days (prorated based on hire date).

• 9 sick days.

• 10 paid holidays.

• 2 floating holidays.

• United Healthcare health insurance.

• 100% employer-paid benefits from day one.

• 401k Retirement Plan with 100% matching of contributions up to 4%.

• Inclusive maternity and paternity leave.

• Team celebrations and seasonal events.

• Company laptop with equipment of your choice.