Associate Digital Communications Manager

This is a fully remote position, open to applicants in Illinois, +3 more states.

📋 Description

• Spearhead the development and implementation of the division's LinkedIn social media strategy.

• Collaborate across departments to enhance brand equity, progress commercialization efforts, and promote audience engagement.

• Offer strategic advice on digital channels and ensure their incorporation into communication strategies.

• Drive digital transformation initiatives by assessing emerging platforms, creating business cases, and overseeing their implementation and onboarding.

• Oversee the global social media presence for Neurovascular and establish content strategies and schedules.

• Manage content creation and approval workflows while ensuring compliance with community guidelines.

• Design digital experiences, funnels, and customer journeys across programmatic display, video, CTV, native, as well as both organic and paid social media.

• Identify market trends, opportunities, industry standards, and best practices; propose enhancements to customer engagement.

• Advocate for the digital viewpoint during project planning, execution, and evaluation.

• Oversee the division's presence on Stryker.com and create page assets for product and divisional campaigns.

• Manage and optimize the digital fulfillment system while keeping the site current.

• Collaborate with Stryker business units and corporate digital marketing teams to share insights and apply best practices.

• Establish analytics processes and reporting tools to assess performance and extract business insights.

• Represent the division in Adobe Analytics initiatives and adopt best practices for digital marketing ROI reporting.

• Assist in CRM, e-commerce, and IS Governance Council initiatives.

• Coordinate with Marketing Communications, Corporate Marketing Operations, and IT to align stakeholders and move projects forward.

• Ensure all work adheres to brand guidelines and communication strategies.

• Maintain and expand the database of customers who have opted in to receive communications.

⛳️ Requirements

• A Bachelor’s degree is required for eligible applicants.

• 6+ years of relevant professional experience.

• 2+ years of experience with Google Analytics and/or Adobe Analytics as well as native social media analytics.

• 2+ years of experience with CMS and other digital platforms.

• 2+ years of experience managing paid media through LinkedIn Ads Manager and Google Ads.

• 2+ years of experience in scheduling, tagging, and reporting on content using HootSuite or similar social media management tools.

• 3+ years of experience in marketing, marketing communications, digital and social media marketing or a related field is preferred.

• Previous experience in implementing or assessing digital platforms is preferred.

🏝️ Benefits

• Flexibility for remote work.

• Commitment to equal opportunity employment.

• Travel requirement: 0%.