Global Director – Field and Channel Marketing

This is a fully remote position, open to applicants in United States, +3 more locations.

📋 Description

• Oversee WatchGuard’s worldwide Field, Partner, and Events Marketing divisions.

• Design and execute integrated marketing strategies that align with sales objectives, market dynamics, and customer and partner demographics.

• Create and implement end-user marketing initiatives alongside sales teams, channel partners, and distributors.

• Drive partner demand while supporting new logo acquisition, partner recruitment, partner growth, customer retention, and advocacy.

• Publish and assess outcomes, insights, and best practices, making necessary adjustments to plans and priorities.

• Deliver partner acquisition initiatives that enhance awareness and foster new partner engagement.

• Develop and implement strategic Account Based Experience plans in collaboration with sales and ABX teams.

• Introduce marketing methodologies, trends, and best practices to facilitate business scaling.

• Convert annual marketing strategies into quarterly benchmarks, initiatives, and metrics.

• Lead the execution of both online and offline strategic events.

• Maintain a comprehensive marketing plan and a 90-day rolling calendar of integrated activities and events.

• Provide customized content support to sales teams and partners.

• Establish annual budgets, quarterly program expenditures, and objectives.

• Monitor, report, and project team expenditures while managing vendor accounting requirements.

• Collaborate with sales executives, marketing leaders, direct reports, and key partners.

⛳️ Requirements

• Proven experience in channel marketing with a thorough understanding of channel and distribution.

• Expertise in developing direct marketing and demand generation initiatives.

• Comprehensive knowledge of online and email marketing techniques.

• Familiarity with Account Based Experience, including experience working with sales on account-based strategies.

• Proven ability to cultivate strong partner relationships and create measurable marketing plans.

• Experience in event planning and execution.

• Accurate management of regional budgets, including ownership, oversight, and reporting of MDF expenditures.

• Experience in developing systems and processes to support scalability.

• Strong leadership capabilities with a track record of managing and nurturing high-performing teams.

• Results-driven ability to advance projects in a dynamic environment with shifting priorities and objectives within a matrix organization.

• Excellent project management and organizational abilities.

• Exceptional written and verbal communication skills.

• Demonstrated capacity to meet deadlines under pressure.

• Familiarity with CRM systems; Salesforce.com experience preferred.

• Over 10 years of proven work experience with a balanced mix of marketing, strategic, technical, and business expertise.

• BA/BS degree preferred or an equivalent combination of education and experience.

• Willingness to travel up to 50% as needed.

🏝️ Benefits

• Option to work remotely within the US.

• Chance to work for a global leader in network security, endpoint protection, multi-factor authentication, and secure Wi-Fi.

• Commitment to equal employment opportunities.

• Reasonable accommodations for qualified individuals with disabilities.

• Opportunities for global and regional knowledge sharing.

• Leadership and professional growth through the management and development of high-performing teams.