Global Category Brand Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take charge of the commercial dashboard, assess category health, and pinpoint actions to enhance performance across Mice, Keyboards, and Surfaces.

• Create Quarterly Category Deep Dives and Business Reviews.

• Monitor regional revenue and market share against set category targets.

• Evaluate post-launch NPI performance and suggest modifications to in-market execution.

• Develop sell-in presentations and showcase new products to global sales teams.

• Compose influencer briefs for creative launch and awareness initiatives.

• Organize product demonstration experiences for live events, retail settings, and owned social media channels.

• Collaborate with PR on reviewer briefs for media outreach.

• Write packaging briefs and guide packaging reviews through to final approval.

• Create merchandising briefs for both physical retail and e-commerce.

• Define feature hierarchy for every launch as input for core messaging.

• Conduct sales training for new product introductions.

• Improve sales education materials in collaboration with the Global Retail and Event Manager.

• Determine retail SKU prioritization by category and geographic region.

• Coordinate launch dates with Commercial Operations and Key Market leaders.

• Assemble NPI kits for global market readiness.

• Manage global and regional sample requests.

• Assist the PR Director with reviewer briefings for product launches.

• Implement category positioning, propositions, claims, and concept direction as outlined by the CMO and Director of Brand Management.

• Utilize consumer research, concept testing, and market sizing insights.

• Collaborate on launch timing and regional go-to-market strategies.

⛳️ Requirements

• Bachelor’s degree.

• Over 3 years of experience in brand marketing, product marketing, or category/channel management.

• A strong passion for gaming is a plus.

• Excellent project management abilities; capable of handling multiple simultaneous launches across three categories.

• Proficient in working with business data to track revenue, market share, and NPI performance.

• Experience engaging with retail channels and customer sales teams.

• Highly organized and deadline-oriented; able to thrive in a fast-paced environment across various product lines.

🏝️ Benefits

• Competitive salary.

• Comprehensive benefits package.

• Fantastic workplace culture with colleagues who are passionate about gaming and technology.