Consumer Brand & Marketing Leader

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist Achieve Life Sciences in the U.S. launch of cytisinicline, a solution for nicotine dependence.

• Develop consumer branding and marketing capabilities for the launch.

• Formulate brand strategy, positioning, messaging, creative direction, and campaign execution.

• Create and manage brand platforms, pillars, messaging frameworks, and foundational brand materials.

• Establish cohesive visual and verbal brand identities while upholding brand guidelines.

• Convert research, competitive insights, and consumer segmentation into creative and marketing strategies.

• Implement omnichannel consumer marketing across paid, owned, and earned channels.

• Construct consumer campaigns from strategic briefs to creative development and execution.

• Support pre-launch brand development and prepare consumer marketing initiatives for launch.

• Develop strategies for DTC, patient activation, social, digital, web, video, search, display, streaming, and OOH.

• Collaborate with agencies, creative partners, freelancers, and research firms.

• Craft consumer-friendly messaging from intricate clinical or scientific information.

• Provide creative direction and feedback across visual and verbal creative outputs.

• Create and oversee consumer content strategies and editorial calendars.

• Develop omnichannel patient experiences from awareness to treatment access and adherence.

• Design cohesive, intuitive, conversion-oriented consumer journeys and digital experiences.

• Manage claims, approved messaging, brand standards, and regulatory content across internal teams and external partners.

• Ensure brand consistency across healthcare provider (HCP) and consumer audiences.

⛳️ Requirements

• Proven consumer marketer with a track record in building brands, developing consumer messaging, and launching products in regulated healthcare environments.

• Expertise in translating brand strategy, positioning, and brand personality into messaging, creative direction, and campaign execution.

• Experience in developing and managing brand platforms, brand pillars, messaging frameworks, and foundational brand materials.

• Proficient in creating cohesive brand identities, including visual systems, voice and tone, and brand guidelines.

• Skilled in transforming research, competitive insights, and consumer segmentation into actionable creative and marketing strategies.

• Experienced in executing omnichannel consumer marketing across paid, owned, and earned channels.

• Familiar with constructing consumer campaigns from strategic briefs through creative development and execution.

• Supportive of pre-launch brand development and preparation of consumer marketing programs for launch.

• Knowledgeable in developing DTC, patient activation, social, digital, web, video, search, display, streaming, and OOH strategies.

• Collaborative experience with agencies, creative partners, freelancers, and research firms.

• Strong copywriting and storytelling capabilities.

• Ability to create engaging, on-brand messaging across digital, social, web, advertising, and long-form content.

• Proficient in translating complex clinical or scientific information into accurate, differentiated, and engaging consumer-friendly messaging.

• Experienced in providing creative direction and feedback across visual and verbal creative.

• Ability to build and manage consumer content strategies and editorial calendars effectively.

• Expertise in developing omnichannel patient experiences from brand awareness to treatment access and adherence.

• Experience in designing cohesive, intuitive, conversion-oriented consumer journeys and digital experiences.

• Background in developing consumer brands and campaigns within pharmaceutical, biotech, consumer health, or similarly regulated environments.

• Strong familiarity with FDA promotional requirements and MLR/PRC review processes.

• Experience in managing claims, approved messaging, brand standards, and regulatory content across internal teams and external partners.

• Proven ability to maintain brand consistency across HCP and consumer audiences.

• Hands-on consumer launch experience, including building a brand prior to or around FDA approval.

• Experience with stigma, behavioral health, addiction, or complex consumer segmentation is desirable.

• Familiarity with telehealth, digital health, patient platforms, or other consumer-facing healthcare technologies is an advantage.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Opportunities for professional development and career advancement.

• Collaborative and innovative work environment.

• Flexible working hours and remote work options available.

• Commitment to diversity and inclusion within the workplace.