Brand Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the overall strategy and operational framework for the HealthLeaders Exchange platform.

• Design a seamless interaction between live Exchanges and The Exchange Network.

• Define Exchange formats, executive themes, programming, and member experiences.

• Create a year-round engagement strategy for The Exchange Network.

• Develop and sustain a highly engaged community of healthcare C-suite executives and senior leaders.

• Collaborate with recruitment, audience, editorial, and marketing teams to enhance qualified membership.

• Track recruitment performance and boost repeat Exchange attendance and member retention.

• Transform Exchange attendees into active participants of The Exchange Network.

• Foster executive discussions, inquiries, insights, and community engagement throughout the year.

• Collaborate with editorial leadership and Exchange members to curate relevant programming.

• Convert member feedback, advisory board insights, research, and market trends into agenda recommendations.

• Oversee the complete member journey across both in-person and digital communities.

• Coordinate efforts among editorial, events, recruitment, audience development, marketing, sales, operations, and leadership teams.

• Spearhead cross-functional Exchange planning, delineating responsibilities, timelines, and transitions.

• Leverage performance data to suggest enhancements and identify execution gaps.

• Collaborate with sales to generate sponsor value while ensuring a positive member experience.

• Enhance sponsor onboarding, sponsor/member interactions, satisfaction, renewals, and repeat engagement.

⛳️ Requirements

• A minimum of 5 years of experience in executive communities, events, B2B media, product management, audience development, or a related domain.

• Experience in managing communities that integrate both in-person and digital engagement.

• Strong project and program management capabilities.

• Proven experience working with senior executives.

• Capacity to lead across multiple teams without direct authority.

• In-depth understanding of member engagement, retention, and community building.

• Proficiency in using data and KPIs to inform decision-making.

• Exceptional communication and organizational skills.

• Ability to balance strategic thinking with practical execution.

• Preferred background in the healthcare sector, media, events, or information services.

• Preferred experience with executive or membership communities, C-suite audience development, online professional communities, advisory boards or executive councils, sponsored programs and sales organizations, and analytics related to NPS, engagement, retention, and community.

🏝️ Benefits

• Competitive salary along with performance-based incentives.

• Comprehensive medical, dental, vision, and other health plans — you choose what aligns with your needs.

• Fully vested 401(k) matching.

• Generous paid time off, which includes vacation, sick days, floating holidays, bereavement leave, and 12 designated office holidays.

• Flexible working hours.

• Supportive work/life balance along with paid parental leave.

• Remote work environment.

• A collaborative, dedicated, and fast-paced team culture.

• Opportunities to build relationships with senior executives throughout the healthcare industry.

• Career advancement within a growing B2B media, events, data, and marketing organization.