Global Brand Manager, Product Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize, develop, and implement a thorough brand marketing approach.

• Assist in planning product launches, including product naming, messaging, photography, video production, and collateral creation.

• Establish a vision and roadmap for the brand’s future.

• Enhance brand positioning to meet key performance indicators (KPIs), focusing on share and perception improvements.

• Oversee brand marketing campaigns, including the creation, optimization, and reporting of content and complete campaign toolkits.

• Collaborate with cross-functional teams and external partners to enhance user experiences across various online and offline platforms.

• Involve and engage product and commercial partners, as well as senior leadership, in the proposed strategies.

• Coordinate with cross-functional teams and agency partners to create and deliver engaging content.

• Collaborate with research teams to develop user-centered, benefit-focused campaigns.

• Work alongside the Global Marketing Digital team to align objectives, KPIs, and track the digital landscape.

• Suggest enhancements to digital implementations.

• Partner with internal sales and channel teams to cultivate brand partnerships and stimulate business growth with key retailers.

• Formulate media strategies and plans in conjunction with internal and external agencies.

⛳️ Requirements

• Minimum of 3 years of experience in brand marketing.

• Bachelor’s degree in marketing or communications is preferred.

• Proven experience in developing and executing brand campaigns.

• Demonstrated success in launching brand marketing initiatives.

• Background in creating content and messaging strategies.

• Ability to leverage insights to inform decision-making.

• Experience in performance optimization and reporting.

• Strong business acumen is essential.

• Proficiency in financial and budget management.

• Ability to communicate consistently and effectively across the organization.

• Willingness to travel up to 15%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Life insurance.

• Vision insurance.

• Disability benefits.

• 401(k) plan.

• Employee Stock Purchase Plan.

• Paid time off, including vacation, holidays, and personal days.

• Tuition reimbursement.

• Wellness program.

• Discounts on Stanley Black & Decker tools and products.

• Discount programs for vendors and partners.

• Opportunities for career growth and various career paths.

• Access to a digital learning portal.

• Participation in Lean Academy and an online university.

• Certificates and specializations offered by colleges and universities.

• Opportunities for volunteerism and community engagement.

• Commitment to sustainable business practices.

• Potential for annual merit-based salary increases.