Brand Manager – Brand, PR and Personal Branding

This is a fully remote position, open to applicants in Germany.

📋 Description

• Formulate the brand strategy, positioning, target demographics, and core messages.

• Ensure communication is consistent and easily recognizable across all pertinent channels.

• Generate relevant topics, narratives, and communication opportunities for the brand.

• Establish and oversee PR and public relations initiatives.

• Facilitate collaboration with media, partners, and external service providers.

• Create a personal branding strategy for the management team and select team members.

• Assist brand ambassadors in topic development, positioning, and content planning.

• Produce strategic briefs and collaborate closely with the marketing and design teams.

• Monitor the market, target demographics, and competitors to identify relevant topics and opportunities.

• Evaluate the effectiveness of brand communications and seek continuous improvements.

• Foster long-term partnerships.

⛳️ Requirements

• Minimum of 3 years of experience in brand management, brand communications, PR, or a related role.

• Comprehensive understanding of how brands are established, positioned, and developed over the long term.

• Alignment with our values and philosophy; a passion for animal welfare is highly desirable.

• Strong grasp of target audiences, storytelling, and pertinent communication themes.

• Ability to simplify complex content into clear, understandable, and emotionally resonant messages.

• Strategic, independent working style complemented by a proactive hands-on approach.

• Capability to unite diverse stakeholders and collaborate effectively with marketing, design, and management.

• Excellent proficiency in the German language and a strong affinity for language.

• Initiative, a strong sense of responsibility, and enthusiasm for actively developing this new area of the business.

• Must reside in Germany.

• Application materials: CV, cover letter detailing salary expectations and earliest possible start date, as well as references/certificates.

🏝️ Benefits

• Fully remote – work from anywhere in Germany.

• 30 days of paid vacation annually.

• A newly established position offering substantial creative freedom.

• The chance to develop our brand, PR, and personal branding initiatives from the ground up.

• Close cooperation with our management team.

• A motivated, dedicated team united by a common mission.

• Regular team-building events.

• Monthly non-cash benefits through Edenred.

• Attractive employee discounts.

• The opportunity to have a direct impact on the success of a sustainability-focused company.