Global Category Brand Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take ownership of the commercial dashboard, assess category performance, and pinpoint actions to enhance results across Mice, Keyboards, and Surfaces.

• Create Quarterly Category Deep Dives and Business Reviews.

• Monitor regional revenue and market share in comparison to category objectives.

• Evaluate post-launch NPI performance and suggest modifications to in-market execution.

• Prepare sell-in presentations and showcase new products to global sales teams.

• Write influencer briefs for launch and awareness initiatives.

• Lead product demonstration experiences for live events, retail settings, and owned social media channels.

• Collaborate with PR on reviewer briefs for media outreach.

• Draft packaging briefs and guide packaging reviews through to final approval.

• Create merchandising briefs for both physical retail and e-commerce platforms.

• Establish feature hierarchy for each launch to inform core messaging.

• Conduct sales training for new product introductions.

• Enhance sales education materials in collaboration with the Global Retail and Event Manager.

• Determine retail SKU prioritization by category and geographic region.

• Coordinate launch dates with Commercial Operations and Key Market leaders.

• Assemble NPI kits to ensure global market readiness.

• Supervise global and regional sample requests.

• Assist the PR Director with reviewer briefings for product launches.

⛳️ Requirements

• Bachelor's degree.

• 3+ years of experience in brand marketing, product marketing, or category/channel management.

• A strong passion for gaming is a plus.

• Excellent project management skills; capable of handling multiple simultaneous launches across three categories.

• Proficient in working with business data to monitor revenue, share, and NPI performance.

• Experience collaborating with retail channels and customer sales teams.

• Highly organized and deadline-oriented; able to function effectively in a fast-paced environment across multiple product lines.

🏝️ Benefits

• Competitive salary.

• Excellent benefits.

• Fantastic workplace with colleagues who are passionate about gaming and technology.