Global Campaign Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee the complete execution of webinars, encompassing registration pages, invitations, reminders, follow-ups, speaker coordination, timelines, platform setup, and the transfer of attendee data to the sales team.

• Disseminate content through email, paid advertisements, social media, and partner channels.

• Develop and refine automated nurture programs tailored to the audience and buyer journey stages.

• Experiment with subject lines, offers, and timing to enhance engagement and conversion rates.

• Assist in integrated launches and campaigns in collaboration with field and product marketing teams.

• Convert launch plans into coordinated, multi-channel execution, from initial briefs and timelines to the go-live phase.

• Support regional field teams in adapting global campaigns to suit their local markets.

• Establish campaigns with appropriate naming conventions, tracking, UTMs, audience segments, and attribution.

• Monitor performance against set goals, identify successful and unsuccessful elements, and implement adjustments as needed.

• Provide clear reporting to stakeholders.

• Compose emails, landing pages, invitations, and promotional campaign content.

• Report to the Senior Director of Growth Marketing and work collaboratively with content, digital campaign, field, and product marketing teams.

⛳️ Requirements

• A minimum of 5 years of experience in campaign marketing, marketing operations, or demand generation, preferably in the B2B SaaS sector.

• Direct experience in executing webinars and multi-channel campaigns from initial setup to follow-up.

• Proven ability to build and manage nurture programs within a marketing automation platform such as HubSpot, Marketo, or Eloqua.

• Solid understanding of campaign structure, including segmentation, tracking, UTMs, campaign hierarchy, and attribution.

• Strong analytical skills; proficient with dashboards and spreadsheets and capable of translating results into actionable steps.

• Excellent writing abilities, demonstrated by a history of producing clear and concise campaign copy.

• Quick to learn new tools and subjects while maintaining organization across various tasks.

• Capable of collaborating effectively with content, digital, field, and product marketing teams and ensuring follow-through.

• Familiarity with webinar platforms, such as Sequel.

• Knowledge of CRM data and lead handoff processes, including Salesforce.

• Experience in supporting field marketing or product launches.

• Interest in digital accessibility, SEO, or content quality.

• This is a US-based role.

• Candidates may need to complete federal I-9 employment eligibility verification if the position involves FedRAMP-related duties.

• Certain FedRAMP-related positions may be restricted to U.S. citizens or lawful permanent residents.

🏝️ Benefits

• Open Paid Time Off (OPTO) for vacations, personal illness, mental health, or family care.

• Paid holidays.

• Volunteer leave.

• Parental leave.

• Step Back In program to support the transition back to work.

• Medical, dental, and vision insurance.

• Health Savings Account (HSA).

• Flexible Spending Accounts (FSA).

• Employer-funded life and disability insurance.

• Employee assistance programs.

• Virtual healthcare options.

• Wellness resources.

• 401(k) plan with company matching contributions.

• Life and AD&D insurance.

• Financial wellness resources.

• Options for remote or hybrid work.