Senior Growth Marketing Specialist

This is a fully remote position, open to applicants in Kansas, +1 more state.

📋 Description

• Take ownership of the comprehensive experimentation and optimization strategy.

• Develop hypotheses based on data, prioritize testing initiatives, define variant assets, and conduct post-test evaluations.

• Enhance landing pages to improve ad relevance, message alignment, and boost Google Ads/Meta Quality Scores.

• Uphold SEO best practices across landing pages focused on conversion.

• Design, set up, execute, quality assure, and analyze A/B and multivariate tests using enterprise-level testing tools.

• Make minor updates to content, copy, and logic on WordPress landing pages utilizing Breakdance Builder.

• Collaborate with web developers on essential development, technical implementations, and tracking integrations.

• Examine user behavior, identify funnel drop-offs, assess form friction, and analyze conversion paths using GA4 and Hotjar.

• Map custom events and triggers to ensure the accuracy of test metrics.

• Optimize form submissions, digital quote engine completions, digital enrollments, and click-to-call actions.

• Work in conjunction with Paid Media, SEO, UX/UI Design, and Web Development teams.

• Create performance dashboards and report conversion increases and acquisition cost savings to marketing leadership.

• Leverage generative AI to generate copy variations, expedite wireframing, and analyze qualitative feedback.

⛳️ Requirements

• Minimum of 4 years of specialized experience in Conversion Rate Optimization (CRO), web optimization, or growth marketing.

• Demonstrated success in enhancing conversion rates and managing testing roadmaps.

• Strong knowledge of paid acquisition channels, including Meta Ads and Google Ads.

• Familiarity with on-page SEO principles, header tags, content hierarchy, and layouts designed for conversion.

• Fundamental understanding of WordPress and modern visual/block frameworks; experience with Breakdance Builder or similar is preferred.

• Knowledge of how tracking scripts and element styling affect PageSpeed scores.

• Advanced proficiency in GA4 and Google Tag Manager (GTM).

• Capability to establish custom events and triggers for metric validation.

• Practical experience with enterprise testing suites, preferably Optimizely; VWO or other platforms are acceptable.

• Basic understanding of UX principles.

• Elementary knowledge of HTML/CSS.

• Experience in lead-generation sectors such as Healthcare, Insurance, FinTech, or other highly regulated industries is strongly preferred.

• Proficiency in using generative AI tools for generating copy variations, wireframing, qualitative feedback analysis, and enhancing testing efficiency.

• Ability to work remotely within the United States.

🏝️ Benefits

• Remote work environment with provided equipment.

• Competitive salary.

• Medical, Dental, and Vision benefits available after a brief waiting period.

• 401k matching program.

• Generous paid time off policy, including an additional company break during the holiday season.

• Annual Volunteer Time Off (VTO).

• Donation matching program.

• Life Insurance coverage.

• Employee Assistance Program (support for health and well-being both on and off the job).

• Rewards and Recognition programs.

• Maternity and Parental Leave provisions.

• Comprehensive training program and continuous support throughout your tenure at Spring Venture Group.

• A diverse, inclusive, and welcoming culture.

• Optional enrollment in Health Savings Account (HSA) or Flexible Spending Account (FSA).

• Accidental Death & Dismemberment (AD&D) insurance.

• Spousal and Dependent life insurance options.

• Short-Term and Long-Term Disability coverage.

• Travel Assistance services.

• Legal plans available.

• Identity Protection services.

• HIPAA-compliant designated workplace.