GHL Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take full ownership of our lifecycle engine from start to finish.

• Develop and sustain the sequences throughout the customer journey.

• Craft the copy within sequences while adhering to our brand voice.

• Monitor the actual performance of the sequences.

• Manage the marketing calendar, ensuring deadlines and deliverables are consistently met across agency partners and vendors.

• Ensure our weekly marketing reporting is precise and delivered on time.

⛳️ Requirements

• Experience Required:

• - Lifecycle and CRM marketing (GoHighLevel). Oversee our lifecycle engine comprehensively. Create and maintain the sequences throughout the customer journey, including pre-call education, appointment reminders, no-show win-backs, long-term nurturing, webinar campaigns, and post-event follow-up. Develop and refresh the landing pages and funnels utilized by those sequences. Manage list hygiene, segmentation, tagging, and uploads to ensure sales teams have accurate information about leads.

• - Email and SMS copywriting. Produce the copy within those sequences in our brand voice. We target trade business owners who can easily recognize agency-style writing, so we focus on straightforward, problem-first, and honest communication. You'll have legitimate, approved examples of our voice to reference. Expect close monitoring and swift feedback from marketing leadership during your first 30 to 60 days, with increasing autonomy thereafter.

• - Workflow analysis. Evaluate the actual performance of the sequences, including opens, clicks, replies, drop-off points, show rates, and conversions. Experiment with subject lines, send times, and cadence. Eliminate what isn't effective and amplify what works. We seek someone who reports metrics and takes action based on them.

• - Marketing operations quality assurance. Be the gatekeeper who identifies issues before the lead does. Establish monitoring systems to catch discrepancies within hours rather than weeks: forms, Zapier and native integrations, automations, booking calendars, and tracking. Our form-to-CRM zaps have previously failed silently; under your oversight, that should not happen again. Additionally, you will review campaign work prior to release, including ads, copy, landing pages, and emails, ensuring they align with our brand standards and objectives, and highlight any discrepancies early.

• - Day-to-day coordination. Ensure the marketing calendar, deadlines, and deliverables are progressing smoothly across our agency partners and vendors. Keep track of what is owed, follow up with individuals who do not report to you, and alert marketing leadership promptly about any delays. When agency creatives are delivered, our Content & Design Specialist performs an initial creative review; you will compile that feedback along with leadership input into a concise set of directives and manage the deadline. Bring team decisions to the table rather than mere tasks.

• - Reporting. Maintain the accuracy of our weekly marketing reporting: scorecard, KPI tracking, and lead-source reports, constructed within GoHighLevel dashboards and Google Sheets. Identify anomalies promptly rather than waiting for someone to inquire.

• Good to Have:

• - 3+ years of experience in email, lifecycle, or CRM marketing where you have both written the copy and developed the campaigns.

• - Strong writing skills. This is a fundamental requirement. You write in natural, conversational US English, avoiding formal or "agency" tones, and can provide examples of your work. We conduct a brief paid writing exercise as part of our screening process.

• - Experience collaborating with external agencies or vendors: you have tracked deliverables from individuals who do not report to you.

• - Organized and dependable. You can manage sequences, partnerships, and deadlines simultaneously while keeping everything on track without constant reminders.

• - Familiarity with AI tools to draft, build, and analyze more efficiently. We provide paid AI tools and expect you to utilize them, while retaining your judgment on voice. Nice to have.

• - Experience marketing to trades, home services, or small business owners. If you lack this experience, you should respect this audience and be quick to learn about their world.

• - Knowledge of SMS and deliverability (warm-up, DMARC, list health).

• - Basic design skills (Canva or similar) for email and landing page assets. Non-negotiable Requirements:

• - Proficiency in GoHighLevel or a similar CRM/email marketing platform. Hands-on experience in constructing and managing lifecycle, nurture, and engagement campaigns. GoHighLevel is our platform, with Zapier integrative functions. In-depth GHL experience is preferred; strong experience with HubSpot, ActiveCampaign, Klaviyo, or similar is transferable if you learn quickly.

• - Marketing reporting and analytics tools. Comfortable with tracking performance, supporting reporting, and interpreting effective strategies across channels, followed by taking action.

• - Familiarity with core digital marketing platforms. Working knowledge of Meta, Google, social tools, and web analytics, enabling effective campaign coordination and partner output review.

🏝️ Benefits

• Competitive Salary – We value your skills and experience with an attractive compensation package.

• 13th Month Pay – Enjoy an additional month’s salary—because who doesn't appreciate a little bonus?

• Paid Time Off – Recharge with 12 days of PTO available for your personal use—be it vacation, self-care, or a much-needed break!

• US Holidays Off – Benefit from 12 paid US holidays throughout the year.

• Maternity & Paternity Leave – We support expanding families with designated leave for new parents.

• Comprehensive Healthcare – We ensure you and your family have quality healthcare coverage.

• Life Insurance – Our full-time HMO plan includes life insurance for additional peace of mind.

• Mental Health Support – Prioritize your well-being with access to mental health consultations and wellness resources.

• Milestone Gifts & Birthday Treats – We celebrate your accomplishments and make your special day even more memorable!

• Exciting Team Experiences – Enjoy island getaways, virtual town halls, and regional meetups—because work should be enjoyable too!

• Stay Connected – Join a supportive network where you can learn, grow, and engage with incredible people.