Gamification Product Lead

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Lead the gamification strategy across various brands and geographic regions.

• Create, launch, and refine gamification mechanics in alignment with business and product objectives.

• Develop and manage a gamification and LiveOps calendar that supports acquisition and retention strategies.

• Enhance and innovate tournaments, missions, challenges, lotteries, loyalty programs, prize drops, wheels, and loot boxes.

• Tailor mechanics, prize structures, thresholds, and campaign timing to specific geographical areas.

• Discover opportunities to enhance existing mechanics and introduce new models for engagement.

• Conduct performance analysis of gamification initiatives from launch through post-campaign review.

• Assess incremental impact utilizing control and holdout groups.

• Analyze effects on activation, engagement, retention, and revenue.

• Evaluate bonus costs and return on investment for each mechanic.

• Identify underperforming mechanics and either optimize, redesign, or discontinue them.

• Create and maintain gamification dashboards, reporting, and measurement systems.

• Design and execute A/B tests in collaboration with experimentation and analytics teams.

• Test mechanics, prize structures, thresholds, messaging, and participation conditions.

• Collaborate with Geo Product Managers, Casino Lead, Sportsbook PM, Bonus Manager, Retention, CRM, VIP, Analytics, Product Owners, and Engineering teams.

• Convert business needs into clear and prioritized product requirements.

• Set standards for campaign configuration, quality, testing, and post-campaign analysis.

• Document best practices, processes, and configuration specifications.

• Identify gaps in platform capabilities and develop a prioritized roadmap of improvements with the Product team.

• Ensure that gamification activities are aligned across brands and do not conflict with acquisition, CRM, or retention campaigns.

• Focus on metrics such as activation, participation, completion, ROI, bonus cost, wagering completion, retention uplift, incremental lift, and engagement.

⛳️ Requirements

• A minimum of 3 years of experience in Gamification, LiveOps, CRM, Retention, or Product roles within the iGaming industry.

• Practical experience in designing, configuring, and launching casino and/or sportsbook mechanics, including tournaments, missions, challenges, lotteries, prize draws, loyalty programs, prize drops, wheels, and loot boxes.

• Comprehensive understanding of bonus structures, wagering requirements, tournament logic, loyalty progression, gamification psychology, as well as player engagement and retention mechanics.

• Experience with a leading gamification or CRM platform such as Smartico, Optimove Gamify, Fast Track, or another comparable solution.

• Strong analytical skills with the ability to independently assess gamification performance and ROI.

• Experience in measuring incremental impact using control and holdout groups.

• Proven ability to manage campaigns from concept to configuration, launch, analysis, and optimization.

• Solid understanding of iGaming product and business metrics.

• Capability to work collaboratively across Product, Analytics, CRM, Retention, Casino, Sportsbook, and Engineering teams.

• Proficient in translating business and player requirements into clear product specifications.

• English proficiency at an intermediate level or higher.

• Preferred: experience conducting A/B tests on promotional mechanics and engagement campaigns.

• Preferred: experience working with multiple brands and geographic regions.

• Preferred: knowledge of Tier 1 player behavior and market specifics.

• Preferred: experience with sportsbook bonus and cross-sell mechanics.

• Preferred: experience collaborating directly with casino game providers.

• Preferred: experience in building or enhancing gamification products or platforms beyond merely executing campaigns.

• Preferred: experience in establishing gamification standards, processes, and reporting from the ground up.

🏝️ Benefits

• Freedom to choose your workspace: work from anywhere globally with remote options available.

• Flexibility: enjoy flexible working hours that allow you to maintain a balance between personal and professional life while focusing on delivering great results.

• Corporate English speaking club: enhance your English skills through regular practice and expert guidance.

• A Culture That Cares: thrive in a supportive environment where a strong corporate culture fosters connections, drives innovation, and makes you feel valued.

• Comfort Fuels Success: experience an inspiring work environment that encourages productivity and professional growth, providing you with the tools and space to excel.

• Accelerate Your Growth: take advantage of career advancement opportunities within a rapidly growing marketing company. As the company grows, so will your professional journey.