Full-Cycle Marketing Generalist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Oversee the management of social media content calendars and publishing timelines.

• Develop, organize, schedule, and disseminate content across pertinent social media channels.

• Monitor social media platforms and actively engage with followers, customers, and online communities.

• Professionally respond to comments, messages, and customer inquiries.

• Analyze social media performance and offer insights for future enhancements.

• Implement email marketing campaigns from the planning stage through to deployment.

• Create, schedule, and oversee customer email communications.

• Assist with audience segmentation and targeted email campaigns.

• Keep email lists and customer information organized and accurate.

• Track email performance metrics and identify areas for optimization.

• Manage and update customer information within Zoho CRM.

• Ensure the accuracy, organization, and currency of CRM records.

• Monitor customer interactions and engagement activities.

• Support marketing workflows and customer communication processes within the CRM.

• Directly communicate with customers through digital channels.

• Contribute to broader digital marketing campaigns and initiatives.

• Assist with content planning, campaign execution, and marketing coordination.

• Collaborate with internal teams to ensure marketing activities align with business goals.

• Aid in enhancing customer acquisition and engagement strategies.

• Maintain efficient and scalable marketing workflows and processes.

• Provide basic SEO support for website and content endeavors.

• Assist with keyword research and content optimization efforts.

• Support website content updates to enhance search visibility.

• Apply fundamental SEO principles to digital content initiatives.

• Monitor marketing performance across various digital channels.

• Track social media engagement, email performance, customer interactions, and campaign success.

• Maintain marketing reports and updates on performance.

• Identify trends and opportunities based on marketing analytics.

• Provide insights and recommendations to enhance future marketing activities.

⛳️ Requirements

• A minimum of 3 years of experience in digital marketing, marketing coordination, or a related field.

• Proficient in managing social media content, scheduling, and community engagement.

• Experience in executing email marketing campaigns.

• Familiarity with managing customer information and activities within a CRM platform.

• Proven track record of supporting multi-channel digital marketing campaigns.

• Experience in direct communication with customers through digital platforms.

• Basic SEO or website optimization experience is preferred.

• Hands-on experience with Zoho CRM or a similar CRM platform.

• Strong knowledge of social media content management, scheduling, and community interaction.

• Experience utilizing email marketing platforms to create, schedule, and monitor campaigns.

• Understanding of marketing automation workflows.

• Basic knowledge of SEO, keyword research, content optimization, and website updates.

• Familiarity with marketing analytics and reporting tools.

• Ability to assess digital marketing performance and convert findings into actionable recommendations.

• Excellent customer communication and engagement abilities.

• Strong organizational and time-management skills, capable of juggling multiple marketing tasks simultaneously.

• Exceptional attention to detail and consistent follow-through.

• Capacity to independently manage daily marketing responsibilities while collaborating with internal stakeholders.

• Availability to work from 9:00 AM to 5:00 PM EST.

• Submission of an English resume in PDF format.

• A video showcasing skill sets, to be submitted via the same email as the application.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• A supportive and collaborative work environment.

• Comprehensive health and wellness benefits.