Frontline Marketing Manager

atZillowRemoteUS flagUnited StatesFull-timeMarketingMid-levelSenior$107.2k – $180.2k/year

Posted 4 days ago

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage comprehensive sales enablement materials, such as playbooks, presentation decks, sales emails, and various sales tools.

• Conduct research, create, produce, and implement data-driven, value-oriented messaging and narratives.

• Discover, shape, and articulate partner stories through interviews, research, and data analysis.

• Create success stories, proof points, and outcomes in formats suitable for field sellers and direct-to-market applications.

• Spearhead strategy and execution for engaging the sales team on significant cross-functional initiatives.

• Collaborate with Sales Leadership, Operations, Product, Marketing, and additional teams to enhance sales effectiveness and drive revenue growth.

• Establish trusted relationships with senior Sales leaders and secure their commitment for adoption.

• Develop and implement thorough sales Go-To-Market strategies with well-defined objectives.

• Craft strategic sales communications and evaluate rollout effectiveness through analytical programs.

• Perform B2B buyer research and compile Sales feedback to pinpoint gaps in knowledge, skills, messaging, and content.


⛳️ Requirements

• A minimum of 6 years of experience in B2B Marketing, Product Marketing, Content Marketing, Strategy, or Consulting.

• At least 4 years of experience in Sales Enablement or closely related B2B revenue-generating roles.

• Demonstrated success in collaborating with senior Sales stakeholders and crafting narratives that drive revenue.

• Practical experience in research, copywriting, content creation, GTM launches, and impact assessment.

• Proven ability to create customer or partner proof points, case studies, and success stories based on interviews and data.

• Background in B2B SaaS, proptech, or a similar sales-driven technology environment.

• A portfolio showcasing value-driven, data-informed storytelling across diverse formats and interconnected initiatives.

• Proficiency with generative AI tools, such as Claude, ChatGPT, or Gemini.

• Strong judgment with respect to accuracy, confidentiality, and brand voice when utilizing generative AI.

• Must possess advanced skills with G-Suite, encompassing Google Docs, Google Sheets, and Google Slides.

• Preferred: Experience in Product Marketing, message framework or story library development, familiarity with the Challenger Sale methodology, sales technology stack expertise, and knowledge of real estate/property management.


🏝️ Benefits

• Equity awards based on experience, performance, and location.

• Opportunity to work remotely from a location of the employee’s choice.

• Flexible distributed work arrangement through Cloud HQ.

• Equal employment opportunity and accommodation support.

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