Freelance PPC Strategist – German-speaking

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take ownership of the complete strategy, development, and optimization of Google Ads across the EMEA region, including Search, Performance Max, and Display.

• Participate in regular calls and reporting sessions while providing written updates in German.

• Create, modify, and test German ad copy that appears native to the audience.

• Develop campaign structures for various EMEA markets, accommodating different languages, currencies, and time zones.

• Brief and collaborate with native French and Italian localization support teams.

• Contribute to landing page and localization decisions alongside the SEO team, considering hreflang and localized page factors.

• Generate regional reports for the client and contribute to the global PPC reporting framework.

• Collaborate with US and APAC strategists to exchange insights and learnings.

• Independently establish and execute the EMEA paid media strategy from fundamental principles.

⛳️ Requirements

• Native or near-native proficiency in German (C2), both spoken and written, with the ability to lead client calls and present performance metrics in German.

• Fluent in professional English for effective collaboration within the team.

• Demonstrated hands-on experience with Google Ads across Search, Performance Max, and Display in a B2B lead generation setting.

• Strong capability for conducting local keyword research pertinent to German-speaking markets.

• Proficient in analyzing German-language search terms and keyword data.

• Solid understanding of conversion tracking and measurement practices, including GA4, EU consent regulations, and GDPR-compliant tracking setups.

• Proficient in using Google Ads Editor, GA4, and Looker Studio or similar reporting tools.

• 4-5 years of experience in paid media, preferably on the agency side, with a background in managing international or multi-market campaigns.

• Experience in a client-facing role.

• Proven track record with multinational or B2B clients, particularly targeting German-speaking or broader EMEA markets.

• Availability to overlap reliably with UK business hours and some overlap with US Eastern time for internal calls.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Access to a dynamic and inclusive work environment.

• Comprehensive health and wellness benefits package.