Freelance Paid Media Acquisition Specialist – Google Ads, Meta Ads

This is a fully remote position, open to applicants in France.

📋 Description

• Conduct audits of Google Ads, Meta Ads, and TikTok Ads accounts.

• Identify performance obstacles, encompassing tracking, campaign structure, targeting, creative assets, audiences, budget, and attribution.

• Develop and execute a prioritized action plan based on business impact.

• Monitor performance and offer new recommendations.

• Curate UGC content and creators with strong advertising potential.

• Establish Spark Ads permissions, whitelisting, and Partnership Ads with creators.

• Experiment with hooks, formats, and angles, then scale successful elements.

• Define and implement a paid acquisition strategy across social media for launching a concept in the US market.

• Choose platforms and formats, organize campaigns, define audiences, and conduct initial tests.

• Continuously refine campaigns.

• Manage campaigns monthly in accordance with project requirements.

⛳️ Requirements

• A senior, hands-on professional with direct responsibility for account management.

• Demonstrated experience with Spark Ads, whitelisting, or Creator Ads, with verifiable results.

• Excellent proficiency in Meta Ads and TikTok Ads.

• Strong background in Google Ads (Search, Shopping, Performance Max).

• Skilled in tracking tools: GA4, GTM, Pixel, and Conversions API.

• Profitability-focused mindset: ROAS, CPA, and margin.

• Experience with D2C e-commerce brands, especially in cosmetics, beauty, nutrition, or health, is advantageous.

• International experience is a bonus.

• Must be a duly registered self-employed contractor.

• Provide quantified results from a managed campaign, including ROAS, CPA or CAC, monthly budget, and campaign duration.

• Include two or three references from similar projects.

• Specify your proficiency level in Google Ads, Meta Ads, and TikTok Ads.

• Indicate your availability to commence work.

🏝️ Benefits

• Fully remote position, based in Europe.

• 12-month freelance engagement.

• 40 hours per week commitment.

• Opportunity for ongoing collaboration.

• Work aligned with Paris time zone, with daytime communication (UTC−1 to UTC+3).