Freelance Operational Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and execute a comprehensive multichannel acquisition strategy utilizing Meta Ads, Google/YouTube Ads, and TikTok Ads.

• Create, launch, and optimize advertising campaigns on a daily basis.

• Implement and manage tracking and attribution through pixels, GA4, CAPI, and UTM.

• Oversee the media budget and its distribution across channels and offers.

• Define, prioritize, and hold the media buying team accountable while maintaining a hands-on approach.

• Enhance the skills of the media buying team.

• Supervise technical teams, including editors and funnel builders.

• Drive OKRs/KPIs, ensure adherence to deadlines and quality of execution, and document processes using SOPs.

• Optimize funnels, landing pages, VSLs, and offers in collaboration with the Social Media Strategist and the Sales team.

• Decrease reliance on a single paid channel.

• Produce weekly performance reports and make decisions on budget allocation.

• Identify, test, and introduce new growth levers beyond the training product.

• Incorporate AI for acquisition, content creation, and new product development.

• Contribute to B2B development and event attendance/participation.

⛳️ Requirements

• At least 8 years of experience in digital marketing/growth.

• 2 to 3 years of experience in team leadership or management.

• Background in infoproduct businesses, high-end coaching, or masterminds.

• Demonstrated success in generating multiple millions of euros in revenue and managing launches from start to finish.

• Experience leading teams of 10 to 20 individuals.

• Proven track record of diversifying a company beyond its core offerings.

• Strong knowledge of paid multichannel acquisition, including Meta Ads, Google Ads, YouTube, LinkedIn, SEO, affiliates, and partnerships.

• In-depth expertise in tracking and attribution tools: GA4, CAPI, pixels, and UTM.

• Comprehensive understanding of end-to-end conversion processes: evergreen funnels, launches, webinars, VSLs, funnels, copywriting, and CRO.

• Proficient in CRM systems and their automation (e.g., ActiveCampaign).

• Capability to integrate AI for workflow automation, AI agents, content production, and process optimization.

• Ability to align team efforts around clear OKRs/KPIs and documented processes.

• Solid understanding of organic growth mechanics and social media platforms: Instagram, YouTube, TikTok, and LinkedIn.

• Proficiency in leveraging influence mechanisms: clipping, content creators, influencer partnerships, and digital media relations.

• Hands-on, detail-oriented, execution-focused individual comfortable with data analysis and A/B testing.

• Direct communicator who can unite a team and embrace constructive feedback.

• Experience in infoproducts or product launches.

• Availability for occasional weekends during launch periods.

🏝️ Benefits

• Long-term collaboration.

• Fully remote work environment.

• Direct access to a prominent figure in the coaching and leadership industry.

• Strategic position with genuine autonomy across a broad scope.

• Integration into a well-established company with a strong market presence.

• Critical role in shaping the brand's marketing strategy and diversification efforts.

• Fixed salary combined with performance-based variable compensation.