Freelance Media Buyer – Growth Performance

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Oversee and enhance the performance of BF Grupo’s various business ventures.

• Transform investments into growth, utilize data for informed decision-making, and leverage technology for a competitive edge.

• Examine the entire funnel, encompassing creative strategies, offers, target audiences, landing pages, tracking, checkout processes, CRM, conversion rates, and repurchase rates.

• Manage and enhance performance campaigns on Meta Ads and Google Ads platforms.

• Analyze data and clarify inconsistencies between advertising platforms, GA4, and actual sales figures.

• Implement tracking measures and rectify events as necessary.

• Discover growth prospects and enhance conversion rates, customer retention, average order value, customer acquisition, and overall profitability.

• Automate, integrate, and streamline reporting and processes wherever suitable.

• Experiment with hypotheses, discern patterns in the data, and derive insights from successful campaigns.

• Broaden acquisition channels and establish a smarter, measurable, efficient, and scalable growth operation.

• Collaborate with diverse businesses, audiences, objectives, challenges, and opportunities within BF Grupo.

• Partner with creative, marketing, technology, and sales teams to achieve goals.

• Independently propose solutions, execute plans, and showcase results.

• Address initial inquiries by demonstrating reasoning, decision-making, experience, and knowledge without reliance on AI.

⛳️ Requirements

• Proven experience in managing and optimizing performance campaigns, particularly on Meta Ads and Google Ads.

• Comprehensive understanding of tracking, attribution, conversion funnels, contingency planning, experimentation, and financial metrics.

• Experience in responsibly managing budgets.

• Ability to identify growth opportunities and expand acquisition channels effectively.

• Practical experience utilizing AI for data analysis, market research, hypothesis development, testing acceleration, or solution creation.

• Capability to collaborate effectively with creative, marketing, technology, and sales teams.

• Proven ability to showcase tangible results, informed decisions, and acquired knowledge in Paid Media.

• Self-sufficiency in working remotely and managing time across multiple deadlines and campaigns.

• Competence in thinking critically, executing tasks, measuring outcomes, and learning from experiences.

• Familiarity with or experience in using Meta Ads, Google Ads, GA4, GTM, Looker Studio, n8n, Make, ChatGPT, Claude, ClickUp, and Python.

• A proactive mindset, curiosity, and the ability to learn, explore, experiment, and devise solutions.

🏝️ Benefits

• Flexible remote work options.

• Independence to manage your time effectively within established deadlines.

• Opportunity to engage with various businesses, projects, and segments across BF Grupo.