Freelance Google Ads Specialist

This is a fully remote position, open to applicants in Luxembourg.

📋 Description

• Review current Google Ads accounts and pinpoint areas for optimization

• Establish campaign structure and strategies in alignment with goals

• Develop, set up, and oversee Search, Display, Remarketing, and Performance Max campaigns

• Perform keyword research and analyze search intent

• Organize ad groups and target audiences

• Craft and evaluate ads along with various creative assets

• Determine and enhance bidding strategies and budget distribution

• Frequently assess search terms and manage negative keywords

• Configure and track conversion monitoring

• Utilize Google Analytics 4 and Google Tag Manager for performance evaluation

• Monitor essential KPIs: impressions, CTR, CPC, conversion rate, CPA, and ROAS

• Execute tests and experiments for ongoing performance enhancement

• Identify top-performing campaigns, audiences, keywords, and advertisements

• Generate clear reports featuring actionable insights

• Keep abreast of developments and new functionalities in Google Ads

⛳️ Requirements

• Proven experience in managing Google Ads campaigns

• Strong proficiency in Search campaigns and Google bidding methodologies

• Good familiarity with Google Analytics 4 and Google Tag Manager

• Solid understanding of tracking, conversions, and attribution

• Capability to analyze data and translate findings into actionable strategies

• Good comprehension of lead generation and acquisition goals

• ROI- and performance-focused mindset, extending beyond visibility metrics

• Competence in managing multiple accounts and projects concurrently

• Self-driven, detail-oriented, and proactive

• Experience in various industries and the ability to showcase specific campaign case studies and results will be greatly appreciated

🏝️ Benefits

• Fully remote work opportunity

• Freelance collaboration