Freelance Google Ads Specialist

This is a fully remote position, open to applicants in Luxembourg.

📋 Description

• Evaluate current Google Ads accounts and pinpoint optimization opportunities.

• Formulate acquisition strategies aligned with client goals, market conditions, and budget considerations.

• Organize accounts and campaigns to enhance efficiency and performance.

• Develop, set up, and oversee Search, Display, Remarketing, and Performance Max campaigns.

• Perform keyword research and assess search intent.

• Organize ad groups, audiences, and targeting parameters.

• Craft, test, and refine advertisements and creative materials.

• Analyze search terms and oversee the management of negative keywords.

• Establish and enhance bidding strategies.

• Allocate budget across campaigns effectively.

• Identify high-performing campaigns, audiences, keywords, and advertisements.

• Execute tests and experiments for ongoing improvement.

• Modify campaigns based on performance metrics and profitability targets.

• Implement, verify, and enhance conversion tracking processes.

• Utilize Google Analytics 4 and Google Tag Manager to evaluate campaign performance.

• Ensure the accuracy and reliability of tracking and reporting data.

• Investigate attribution and conversion journey challenges.

• Monitor KPIs such as impressions, CTR, CPC, conversion rate, CPA, and ROAS.

• Transform campaign data into actionable optimization strategies.

• Generate reports focused on performance, conversions, and ROI.

• Deliver actionable and prioritized recommendations to clients.

• Keep abreast of developments, features, and best practices in Google Ads.

• Oversee digital acquisition campaigns primarily for SMEs and small enterprises.

⛳️ Requirements

• Proven and substantial experience in managing and optimizing Google Ads campaigns, preferably across various industries.

• Strong command of Search campaigns and Google bidding strategies.

• Good understanding of Display, Remarketing, and Performance Max.

• Proficient in Google Analytics 4 and Google Tag Manager.

• Experience with conversion tracking and attribution methodologies.

• Solid grasp of lead generation and digital customer acquisition tactics.

• Strong focus on ROI and profitability.

• Capacity to interpret data and convert insights into actionable optimization strategies.

• Ability to manage multiple accounts and projects concurrently.

• Skill in prioritizing tasks and working autonomously.

• Independent, meticulous, and proactive in approach.

• Comfortable in offering strategic guidance.

• Demonstrable examples of managed campaigns and achieved results will be highly regarded.

🏝️ Benefits

• Fully remote working environment.

• Freelance/Independent Contractor status.

• Projects available on a fixed-price basis or day-rate assignments, depending on the project.