Freelance Digital Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of monthly analytics and reporting for clients.

• Create quarterly Data Studio reports that include insights and executive summaries.

• Generate monthly performance reports for various clients.

• Connect data sources like Funnel, GA4, HubSpot/Mailchimp/Klaviyo, and Meta.

• Verify data accuracy and draft clear insights along with executive summaries.

• Integrate SEO and AEO tracking findings into quarterly reports.

• Perform keyword and competitor analysis and provide recommendations during website and blog development.

• Review client websites for alt text, meta descriptions, title tags, and related elements.

• Lead AEO tracking and strategy across ChatGPT, Perplexity, Google AI Overviews, and Copilot.

• Conduct regular AEO audits and implement necessary optimizations.

• Manage the cross-client AEO tracker, AEO procedures, and SOP documentation.

• Update and maintain SEO/AEO/GEO training materials.

• Execute website updates and monitor site health across client websites.

• Create, test, and publish blogs and press releases on client sites.

• Proofread websites during QA and testing phases.

• Develop and enhance website and SEO processes.

• Build, test, and send nurture emails within CRM platforms.

• Prepare paid and HTML emails, including updates for UTM and CTAs.

⛳️ Requirements

• 5–7+ years of experience in SEO, digital analytics, or digital marketing.

• Demonstrated hands-on experience in SEO, digital analytics, and email marketing, preferably in an agency environment.

• Familiarity with AEO and GEO, and understanding how brands appear in AI answer engines.

• Proficient in GA4, Funnel, Meta Ads, Data Studio, and HubSpot/Mailchimp/Klaviyo (including email builds, testing, and sending).

• Experience with CMS platforms like WordPress and SEO plugins such as Yoast or Rank Math.

• Comfort with basic HTML for building and editing emails.

• Excellent attention to detail, capable of translating data into straightforward insights for clients.

• Self-motivated and dependable while managing multiple clients and deadlines independently.

• Familiarity with tools like Semrush, Ahrefs, Data Studio, and Google Search Console.

• Experience in building custom instructions, skills, or GPTs in AI tools such as Claude and ChatGPT.

• Background in real estate, homebuilding, or marketing for master-planned communities.

• Experience in developing training materials or SOPs for non-technical teams.

• Familiarity with Google Workspace, Figma, Adobe Acrobat, and Slack.

• Familiarity with project management tools, ideally Workamajig and Asana.

• No employer sponsorship is available.

• No third-party candidates will be considered.

🏝️ Benefits

• Strong potential for long-term contract extensions.

• Part-time schedule averaging 15–20 hours per week.

• Fully remote work opportunity.

• Flexibility to work during Mountain Time zone hours.