Franchise Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee marketing initiatives for each new franchise launch, acting as the primary marketing resource for franchise owners post-opening.

• Implement the grand-opening marketing strategy.

• Develop the local digital presence for each territory.

• Guide owners on local strategies that convert awareness into scheduled appointments.

• Collaborate with the NSO team to ensure timely completion of launch marketing tasks, including those managed by agencies.

• Monitor the readiness of Google Business Profile, local website pages, review generation, and directory listings prior to opening day.

• Validate grand-opening plans that encompass paid search and social media, direct mail, home shows, and community events.

• Assess marketing readiness for upcoming openings and communicate the status to the NSO team and leadership.

• Advise owners on lead response time, review generation, neighborhood outreach, and partnerships with builders/designers.

• Evaluate and authorize local marketing materials for brand compliance.

• Track lead volume, cost per lead, appointment rates, and close rates by territory, providing recommendations for adjustments.

• Follow up on agency-managed launch deliverables and conduct regular reviews.

• Maintain the brand asset library, campaign templates, and franchise marketing playbook.

• Set up campaign tracking and lead routing in GoHighLevel in collaboration with the operations and technology team.

• Create scalable templates for approximately two new franchisee launches each month.

⛳️ Requirements

• 2 to 4 years of experience in local, field, or franchise marketing, preferably in home services or with a multi-location brand.

• Practical experience with Google Business Profile, Google and Meta ads, and review platforms.

• Ability to interpret lead-funnel data and provide clear recommendations.

• Strong project management skills; capable of managing multiple launches on varying timelines.

• Confidence in coaching business owners and influencing others without direct authority.

• Familiarity with GoHighLevel, HubSpot, or similar CRM platforms is advantageous.

• Design skills (using Canva or Adobe) are a plus.

• U.S. work location requirement specified as 'Fully Remote - US.'

🏝️ Benefits

• 401(k)

• Performance-based bonuses

• Competitive salary

• Employee discounts

• Opportunities for advancement

• Paid time off

• Health insurance

• Dental insurance

• Vision insurance

• 401(k)

• Paid time off (PTO)

• Clear pathway to Franchise Marketing Manager as unit count increases

• Team events

• Employee Purchase Discount Program

• DailyPay (access a portion of earned pay early, for a small fee)

• Paid holidays