Fractional Marketing Lead – Consultant

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and oversee a comprehensive marketing strategy that aligns with business growth objectives.

• Integrate paid advertising, SEO, cold emailing, social media, and other channels into a unified approach.

• Identify gaps, opportunities, and underperforming channels within the marketing spectrum.

• Prioritize initiatives based on their potential impact, data insights, and available resources.

• Ensure consistency in messaging, positioning, and campaigns across all channels to provide a cohesive brand experience.

• Set clear KPIs and reporting mechanisms to assess performance and determine necessary adjustments.

• Collaborate with existing teams and specialists to translate strategy into actionable execution.

• Partner directly with the company owner on significant projects that enhance client success.

⛳️ Requirements

• Demonstrated experience in leading marketing strategies and achieving measurable business growth.

• Strong grasp of multi-channel marketing, including paid acquisition, SEO, email marketing, and social media.

• Capability to integrate channels into a seamless customer journey and growth strategy.

• Data-driven approach with the ability to spot opportunities and prioritize initiatives effectively.

• Strong strategic thinking skills combined with the ability to guide successful execution.

• Excellent communication abilities and stakeholder management skills.

• Confidence to challenge assumptions, simplify complex situations, and focus teams on achieving results.

🏝️ Benefits

• A fractional consulting role with significant strategic influence.

• An established marketing foundation to optimize, connect, and expand.

• The chance to influence the trajectory of a growing business.

• An environment that encourages innovative thinking, challenges the norm, and fosters measurable impact.

• Opportunities for growth, creativity, and meaningful contributions through Adaptive Teams.