Fractional Head of Growth, Demand Generation Focus

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and lead all initiatives related to lead generation throughout the organization

• Identify and prioritize 2–3 high-impact channels for acquisition

• Create execution plans for each channel and guide the team in implementation

• Rapidly test, launch, and refine marketing campaigns

• Oversee and manage the current marketing team

• Translate strategic objectives into actionable weekly plans with clear deliverables

• Ensure team members are accountable for their output, timelines, and overall performance

• Provide coaching and a structured approach to enhance team effectiveness

• Implement and maintain a straightforward, transparent KPI dashboard

• Utilize data to redirect efforts towards the most effective channels

• Aim to increase total weekly inbound leads by 30–50% within the first 90 days

• Establish 2–3 dependable and scalable lead generation channels

• Implement weekly reporting related to leads, conversions, and cost per lead

• Identify and validate genuine sources of leads

• Launch or significantly enhance at least one scalable acquisition channel

• Present a clear roadmap for execution over the next 60 days

⛳️ Requirements

• Proven experience in driving measurable increases in lead volume

• Experience in scaling at least one primary acquisition channel (e.g., paid search, referrals, SEO) from a low baseline to consistent output

• Experience working in resource-constrained environments (small teams, limited budgets)

• Strong knowledge of performance marketing and/or growth through referrals

• Ability to swiftly diagnose issues and implement effective solutions

• Availability of approximately 10–15 hours per week

🏝️ Benefits

• Initial term of 90 days, with the possibility of extension based on performance