Fractional CMO – Marketing Strategy

This is a fully remote position, open to applicants in Arizona, +12 more states.

📋 Description

• Define, refine, and enhance the brand strategy and positioning of each law firm.

• Develop and execute high-performing marketing campaigns.

• Optimize both digital and traditional marketing channels.

• Implement scalable marketing systems and ensure compliant workflows.

• Leverage KPIs and analytics to assess results and inform decision-making.

• Enhance campaigns to boost measurable ROI.

• Coach and mentor law firm owners as well as internal marketing teams.

• Enhance client skills, processes, and accountability.

• Foster trusted, long-term partnerships with business owners.

• Act as the marketing partner for a portfolio of expanding law firms.

• Assist law firm owners in building brands, generating consistent leads, and scaling with purpose.

⛳️ Requirements

• Over 12 years of senior marketing leadership experience.

• Extensive experience advising or leading marketing efforts for small to mid-sized businesses with revenues ranging from $5M to over $30M.

• Direct experience managing 2 or more client relationships concurrently for at least one year.

• Background as a CMO, Fractional CMO, Outsourced CMO, Marketing Advisor, or in a similar multi-client marketing leadership capacity.

• Proven experience partnering directly with founders or business owners.

• Demonstrated ability to convert marketing analytics into actionable strategies.

• Proficient in coaching and mentoring non-marketing executives and teams.

• Comfortable with hands-on execution and implementing compliant, scalable workflows.

• Bachelor’s degree or equivalent professional leadership experience.

• Candidates must reside in AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, or WA.

• Must have authorization to work in the U.S. without sponsorship.

• Experience in the legal industry is not required; however, a willingness to learn about law-firm advertising and compliance rules is essential.

• Experience in service-based industries and assisting organizations in scaling beyond founder dependence is a plus.

🏝️ Benefits

• Performance-based compensation.

• Medical, dental, and vision insurance with 75% employer coverage.

• Company-sponsored short- and long-term disability coverage.

• 401(k) plan with company matching.

• Unlimited paid time off (PTO).

• Paid shutdown during Thanksgiving week.

• One additional mandatory paid week off.

• Employee Assistance Program (EAP).

• Pet insurance options.

• Legal insurance coverage.

• Opportunities for professional and executive leadership development.

• Full-time W-2 employment status.

• 100% remote work environment.

• Comprehensive team structure, systems, support staff, and client portfolio provided.