Founding Product Marketing Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Establish and refine Parallel's positioning and website copy practices.

• Collaborate directly with client founders alongside designers and developers.

• Take ownership of client projects from the initial product discussions through to launch and subsequent enhancements.

• Investigate each client's product, documentation, engineering context, and customer challenges.

• Conduct interviews with founders and customers.

• Articulate positioning, differentiation, and messaging strategies.

• Translate positioning decisions into website architecture and final content.

• Collaborate with designers on visual hierarchy, product storytelling, evidence, navigation, and calls to action.

• Implement a conversion-focused approach to every page while identifying visitor friction points.

• Formulate hypotheses to enhance website performance.

• Collaborate with the team to establish website goals and measurement criteria.

• Utilize analytics, customer feedback, and sales insights to prioritize enhancements.

• Expand the narrative into presentations, launch materials, and sales collateral.

• Define the scope of engagements, manage discovery sessions, review work, and measure outcomes.

• Build and eventually recruit and develop the practice team.

⛳️ Requirements

• Technical fluency, exceptional writing skills, and strong design judgment.

• Ability to grasp product functionality and identify key details that resonate with its audience.

• Capacity to independently explore a product and gain the confidence of technical founders.

• Proven ability to distill complex products into clear positioning and compelling website content.

• A keen eye for design with the ability to articulate how layout, interaction, or visuals enhance or detract from the narrative.

• Practical experience in conversion optimization and website analytics.

• Ability to correlate visitor behavior with specific changes and differentiate between useful evidence and misleading data.

• Judiciousness in constructively challenging founders and advocating for informed choices.

• Experience collaborating closely with design and development teams to deliver, learn, and iterate.

• Initiative to establish a function while personally executing the work.

• Experience or technical expertise gained through studies in computer science, engineering roles, product development, or product marketing (no formal educational credential is specified).

🏝️ Benefits

• Leadership role with hands-on involvement and the chance to shape a new practice.

• Direct collaboration with technical founders.

• Opportunity to develop the practice's offerings, processes, quality standards, and team.

• Chance to eventually hire and nurture the team.

• Flexibility of remote work.