Founding Product Marketer

This is a fully remote position, open to applicants in California.

📋 Description

• Collaborate with leadership from Marketing, Product, Revenue Enablement, Sales, and Account Management on Product Marketing initiatives

• Take ownership of the core narrative, value propositions, messaging framework, and website content

• Work alongside Revenue Enablement to develop positioning and messaging strategies

• Plan and implement product and feature launches

• Manage launch messaging, timing, and cross-functional execution

• Conduct market and buyer research, including win/loss analysis and customer interviews

• Enhance the ideal customer profile as the target market evolves

• Monitor competitors and create competitive battlecards

• Provide Revenue Enablement with market intelligence and data insights

• Develop processes and materials to bolster Sparrow’s market position

⛳️ Requirements

• Over 7 years of experience in product marketing

• Background in SaaS markets with B2B sales

• Proven history of successful product launches and messaging that resonates

• Highly self-motivated and adaptable

• Capability to thrive in a fast-paced, dynamic environment with high-performance standards

• Expertise in constructing a top-tier sales training playbook and program

• Skill in creating effective written and visual materials that clarify complex issues

• Exceptional verbal and written communication abilities

• Clear and empathetic communication skills, with an aptitude for building rapport with sales professionals

• Proficient in communicating effectively via email, chat, and phone

• Legally authorized to work in the United States

• Must be physically located within the United States for work

🏝️ Benefits

• Full-time salaried role

• Mission-driven work that supports People teams and employees

• Opportunity for remote work

• A diverse, highly skilled, and supportive team

• Commitment to equal employment opportunity