Founding Marketer

This is a fully remote position, open to applicants in Serbia, +4 more countries.

📋 Description

• Manage paid acquisition efforts across LinkedIn, Google, and other relevant niche platforms.

• Develop and refine audience targeting, creative content, and bidding strategies.

• Establish and achieve a monthly pipeline contribution goal.

• Oversee budget distribution among channels based on Customer Acquisition Cost (CAC) and payback period analysis.

• Create a consistent organic content strategy that includes blogs, LinkedIn posts, newsletters, and thought leadership pieces.

• Formulate and execute an SEO strategy focused on deliverability, cold email, and outbound infrastructure keywords.

• Write or directly supervise over 80% of content production within the first year.

• Take full ownership of the Mission Inbox website, including its messaging, structure, and conversion performance.

• Conduct Conversion Rate Optimization (CRO) experiments on landing pages, calls-to-action (CTAs), pricing pages, and the sign-up process.

• Implement and sustain tracking, attribution, and analytics frameworks.

• Design and carry out in-product marketing and activation flows tailored for self-serve users.

• Develop onboarding email sequences to enhance feature adoption and time-to-value.

• Establish Product Qualified Lead (PQL) criteria and create the handoff process to sales.

• Initiate and manage a recurring webinar series aimed at B2B sales leaders, RevOps, and agency operators.

• Identify and coordinate participation in relevant industry events.

• Create event follow-up nurture workflows that convert attendance into pipeline opportunities.

• Design and implement multi-touch nurture programs for Marketing Qualified Leads (MQLs), trial users, and churned accounts.

• Develop behavioral email workflows triggered by product interactions and sales signals.

• Oversee HubSpot (or an equivalent platform), including setup, segmentation, automation, and reporting.

• Conduct an in-depth review of the product, Ideal Customer Profile (ICP), and existing customer base during the initial 10 days.

• Perform an audit of the website, CRM, current content, and existing paid efforts.

• Deliver a comprehensive State of Marketing assessment along with a prioritized plan featuring proposed KPI targets.

• Launch key infrastructure components, including Attio setup, website messaging alignment, attribution tracking, and initial paid test campaigns between days 11 and 30.

• Produce content, initiate new ads, and establish the marketing content production process.

• Achieve a live first webinar, running the first nurture sequence, optimize paid campaigns with real data, and present the initial pipeline attribution report to the CEO by days 31 to 60.

⛳️ Requirements

• 3+ years of experience in B2B SaaS marketing, with a minimum of 2 years functioning as an individual contributor or small team lead.

• Demonstrated success in building a pipeline from the ground up — not merely inheriting an established funnel.

• You have directly managed pipeline or revenue metrics, rather than just focusing on MQL targets.

• Proficient in the complete marketing stack: Attio/HubSpot, Google/LinkedIn Ads, SEO tools (Ahrefs/Semrush), and analytics (GA4, Mixpanel or similar).

• Strong copywriting skills — content production is not outsourced in this position.

• Comfortable with technical products: you possess an understanding of DNS records, email authentication (SPF, DKIM, DMARC), and the importance of deliverability for the sales team.

• Experience in Product-Led Growth (PLG): you have contributed to or developed product-led onboarding or activation processes.

• Native or near-native English proficiency — written communication is a key output of this role.

• Willing to be the sole marketer for more than 12 months before expanding the team.

• Focuses on CAC, payback period, and pipeline velocity — rather than impressions and follower counts.

🏝️ Benefits

• Base Salary: $35,000/year with a structured salary renegotiation at the end of Q1 — compensation adjustments will be based on clear results demonstrating your impact.

• Equity: Negotiable based on your background and proven results.

• Performance Bonus: Annual bonus directly tied to pipeline and Monthly Recurring Revenue (MRR) goals.

• Tools Budget: Full access to the marketing tools you require — no procurement red tape.

• Remote: Fully remote position with an asynchronous-first culture.

• Autonomy: Complete ownership of budget, strategy, and tool selection from day one.