Founding Growth Manager

This is a fully remote position, open to applicants in France.

📋 Description

• Strategize, implement, and enhance mobile user acquisition campaigns across TikTok, Meta, and Google UAC.

• Oversee a monthly advertising budget that exceeds $1M, managing it across various channels, regions, and creative formats.

• Develop and manage a creative testing pipeline by outlining concepts, testing hooks, identifying successful strategies, scaling effective methods, and eliminating those that do not perform.

• Take ownership of the complete funnel from ad impression to in-app conversion, including the web-to-app onboarding processes.

• Utilize AppsFlyer or comparable mobile measurement platforms for effective attribution.

• Employ Amplitude or similar analytics tools to gain insights into user behavior and lifetime value.

• Collaborate internally on App Store Optimization (ASO), Customer Relationship Management (CRM), and retention strategies.

• Assess and manage partnerships with creators and influencers.

• Provide direct reports to the founder regarding Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), payback periods, and unit economics.

• Establish and scale the growth engine for creator-led Health & Fitness applications from the outset.

⛳️ Requirements

• Minimum of 6 years of experience in mobile user acquisition at companies where mobile applications are the primary product.

• Proven experience of independently managing over $1M in monthly ad spend across TikTok, Meta, and Google/UAC.

• Proficient in attribution with experience using AppsFlyer or Adjust.

• Familiarity with Amplitude, Mixpanel, or other analytics platforms.

• Experience in developing web-to-app conversion funnels.

• Ability to thrive in a pre-seed environment with a high degree of autonomy and dealing with ambiguity.

• A background in Health & Fitness, wellness, or sports applications is advantageous.

• Experience with creator-led or influencer-driven distribution models is a plus.

• Proficiency in English is required; knowledge of French is a significant advantage but not mandatory.

• Candidates with agency-only backgrounds are not suitable for this role.

• Applicants must have independently managed a budget of this scale.

• At least 4 of the last 6 years should be spent acquiring users specifically for mobile applications where the app is the core business model.

• Demonstrated evidence of independent allocation, optimization, and reporting across at least two of TikTok, Meta, and Google UAC.

• Proven methodology in creative testing, including structured iteration, hooks, kill criteria, and scaling thresholds.

• Specific experience with attribution and analytics tools, backed by concrete examples of data-driven budget or strategic adjustments.

• Demonstrated autonomy, ownership of results, and ability to operate at startup speed.

🏝️ Benefits

• 21 days of vacation.

• Equity opportunities.