Founding Enrollment Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the enrollment strategy for Leap’s most significant employer and health plan clients.

• Develop strategies to raise awareness, foster engagement, and activate each account.

• Manage enrollment forecasts and outcomes across a range of clients.

• Examine client, member, and funnel data to identify engagement obstacles.

• Create tailored activation plans for each account that include communications, targeting, employer channels, incentives, benefit design, executive sponsorship, and interventions to enhance member experience.

• Conduct customized pilot programs and relay successful tactics to the Lifecycle team for evaluation and broad implementation.

• Collaborate with Client Success and client stakeholders to propose changes that promote enrollment.

• Construct analytical and strategic proposals, facilitating stakeholder alignment, approvals, and execution.

• Coordinate implementation across Member Activation & Lifecycle Growth, Marketing Operations, Data, Design, Product, Clinical Operations, and Client Success.

• Establish Leap’s Enrollment Marketing operating model, measurement frameworks, processes, tools, and client segmentation strategy.

• Assist in identifying future staffing requirements and progressively build the Enrollment Marketing team.

⛳️ Requirements

• Over 6 years of experience in enrollment marketing, growth, lifecycle marketing, consumer strategy, client marketing, or a related field.

• Proven experience in creating programs aimed at influencing consumer behavior.

• Track record of measurable improvements resulting from consumer engagement initiatives.

• Experience engaging directly with large enterprise clients or similarly intricate stakeholders.

• Capability to transition from analysis to recommendations and secure client agreement.

• Outstanding strategic and analytical problem-solving skills.

• Proficient in diagnosing growth issues, pinpointing key variables, and formulating recommendations.

• Strong commercial focus and accountability for enrollment, member impact, client ROI, and financial outcomes.

• Proactive ownership in strategy, campaigns, data analysis, presentations, and execution.

• Ability to lead intricate cross-functional projects without direct authority.

• Entrepreneurial mindset and passion for developing playbooks, processes, and teams.

• Legally authorized to work in the United States.

🏝️ Benefits

• Stock options

• Benefits

• Competitive total rewards package