Field Marketing Specialist, New England Region

This is a fully remote position, open to applicants in Maine, +3 more states.

📋 Description

• Promote Fitchburg State University’s online advanced healthcare and business degree programs to community college students and healthcare professionals.

• Develop and oversee a designated territory to enhance brand visibility and interest.

• Meet monthly lead targets by organizing and conducting 15 recruiting events each month.

• Participate in regional and state conferences to network, generate leads, and build relationships.

• Collaborate with community college and healthcare leaders to form partnerships and facilitate recruitment access.

• Introduce and utilize marketing campaigns to establish new partnerships and broaden the territory.

• Utilize social media platforms to enhance recruitment efforts and promote university program offerings.

• Monitor both regional and national programmatic and workforce trends.

• Communicate trends and program information effectively to both internal and external stakeholders.

• Attend relevant conferences and recruitment events.

• Manage territory performance with respect to leads, events, partnerships, B2B meetings, and recruitment activities.

⛳️ Requirements

• A Bachelor's degree is required.

• At least 2 years of experience in sales, field sales, business development, or a healthcare-related industry.

• Strong organizational and time management skills are essential.

• Proven ability to work independently and be self-motivated to meet monthly and quarterly KPIs.

• Results-driven with excellent verbal and written communication skills.

• Proficiency in Microsoft applications is necessary.

• Capability to effectively manage a large geographic area.

• Must reside in New Hampshire, Maine, Vermont, or Massachusetts.

• Willingness to travel throughout the assigned territory.

• Basic skills in reporting and data organization are required.

• Familiarity with CRM tools such as Salesforce is preferred.

• Experience in brand promotion and lead generation activities is valued.

• A minimum of 75% domestic travel is required.

• Preferred: 2 years of experience in business development, B2B sales, healthcare sales, or a related healthcare industry.

🏝️ Benefits

• Competitive salary.

• Health insurance options.

• Retirement savings plans.

• Opportunities for professional development.

• Flexible work arrangements.