Field Marketing Specialist

This is a fully remote position, open to applicants in Ireland, +2 more countries.

📋 Description

• Transform field event strategies into qualified leads and a robust pipeline across global virtual programs and EMEA in-person events.

• Serve as a representative for Supermetrics at EMEA flagship shows and field activations.

• Act as the primary escalation point for on-site challenges during designated events.

• Assist in lead delivery and manage the audience lifecycle for the Virtual Hands-On Lab series as well as broader global virtual events.

• Take full ownership of event and virtual-program campaign developments from start to finish, adhering to budgetary constraints.

• Analyze event performance and VHOL outcomes, determining what should be repeated, eliminated, or scaled.

• Present insights during monthly performance evaluations.

• Collaborate with Product Marketing, Sales Engineering, Marketing Ops, RevOps, and regional Sales teams.

• Oversee booth operations, address vendor and staffing concerns, and manage partner and sponsor logistics.

• Create forms, landing pages, emails, lead capture mechanisms, uploads, and tracking processes in HubSpot.

• Coordinate setup with Marketing Ops utilizing Jira and the CMS.

• Administer registration, reminders, attendance tracking, and follow-up communications for virtual events.

• Identify attribution gaps and lead-routing challenges in collaboration with Marketing Ops and RevOps.

• Leverage AI tools like Claude to expedite campaign development, lead preparation, and reporting.

• Lead assigned EMEA in-person events and manage the global virtual-program calendar.

• Share best practices with newer team members and regional colleagues.

⛳️ Requirements

• Over 5 years of experience in B2B event marketing, field marketing, or campaign management.

• Proven track record in managing live, in-person events.

• Strong ownership and a commercial mindset, assessing success through lead quality and pipeline growth.

• Proactive, solution-focused approach.

• Structured execution abilities, transforming event plans into timelines with clear milestones, and delivering on schedule and to established standards.

• Capability to make informed real-time decisions with partial information while maintaining composure under pressure.

• Familiarity with HubSpot and UTM tracking frameworks.

• Incorporate AI into daily tasks, ensuring outputs are verified prior to use and only approved tools are utilized with lead data.

• Willingness and adaptability to frequently travel across EMEA for in-person events, with potential for increased travel as the region expands.

🏝️ Benefits

• Competitive compensation package, inclusive of equity.

• High-quality work equipment.

• Home office allowance for employees working remotely.

• Healthcare benefits and leisure time insurance.

• Annual personal learning budget of 1000 euros.

• Sports and well-being allowance.

• Benefits may vary based on location.