Field Marketing Specialist

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Implement comprehensive demand generation campaigns that align with both regional and global marketing priorities, utilizing digital and event-driven strategies.

• Organize and execute field and virtual events, overseeing logistics, vendor management, and on-site or virtual implementation.

• Partner closely with the Sales team to ensure campaigns and events are aligned with target accounts, pipeline objectives, and customer segments.

• Oversee campaign and event timelines, budgets, and project plans to ensure timely and budget-compliant delivery.

• Create and manage multi-channel campaigns utilizing Salesforce, Marketo, and Asana.

• Monitor and report on campaign and event performance metrics, including engagement levels, pipeline contributions, and return on investment (ROI).

• Provide data-driven recommendations for optimization.

• Enhance global marketing initiatives aimed at audiences in Singapore, Hong Kong, India, and South Korea.

• Assist in the execution of RelFest Sydney and Asia events, focusing on operational and logistical support, audience engagement, and driving registrations.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.

• Over 3 years of experience in executing integrated marketing campaigns across various channels, including digital, email, and events.

• Proven experience in event planning (both in-person and/or virtual), encompassing logistics and vendor coordination.

• Strong project management capabilities, with the capacity to handle multiple priorities in a dynamic environment.

• Proficiency in analyzing campaign performance and translating data into actionable insights.

• Experience in cross-functional collaboration, especially with Sales and Marketing teams.

• Background in B2B technology or SaaS marketing environments.

• Familiarity with marketing automation and CRM platforms, such as Marketo and Salesforce.

• Experience in supporting account-based marketing (ABM) or field marketing initiatives.

• Knowledge of the legal technology sector is considered an advantage.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive team environment.

• Access to cutting-edge tools and technologies.