Field Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the execution for small to medium-sized events.

• Assist in the planning of large strategic tradeshows.

• Create event experiences aimed at enhancing brand visibility, generating leads, and improving ROI.

• Organize booth experiences, sponsored sessions, and meetings with executives.

• Collect feedback from attendees to enhance future event experiences.

• Adhere to repeatable playbooks for flagship event formats.

• Develop event briefs for staff on-site.

• Oversee booth design, spatial layout, shipping logistics, and vendor management for branded merchandise.

• Coordinate speaker preparation and session content, including abstracts, presentations, and briefs for presenters.

• Implement lead capture solutions via scanners, landing pages, and partner co-registration.

• Manage staffing and logistics in collaboration with Sales, Channel, SDR, and Marketing teams.

• Guide on-site teams through shift management and immediate problem resolution.

• Provide support for speakers and sessions, including scheduling, audiovisual needs, and session scanning.

• Generate real-time creative materials, including social media graphics and summary assets.

• Facilitate daily team communications and oversee giveaways.

• Assist with VIP, distributor, and partner interactions, including dinners, roundtables, and suite meetings.

• Organize leads using MQL tiering, motion tagging, and CRM uploads.

• Manage follow-ups by motion and sales or BDR assignments.

• Report on budget actuals and evaluate event performance against KPIs.

• Create recap content and internal summary highlights.

• Maintain data in Salesforce and HubSpot, including lead statuses, deal registrations, and opportunity tagging.

⛳️ Requirements

• 3-5+ years of experience in field marketing, event marketing, or customer marketing within a B2B SaaS or cybersecurity environment.

• This is a remote-first role, available to candidates throughout the United States.

• Up to 25% travel is necessary for on-site event execution and industry conferences.

• Availability for occasional early-morning or evening meetings to coordinate across different time zones.

• Demonstrated experience in managing event programs, preferably from an early-stage perspective.

• Exceptional skills in event production.

• Strong instincts for relationship-building and a genuine enthusiasm for connecting individuals.

• Highly organized, capable of managing multiple events and programs simultaneously.

• A solid understanding of how events correlate with pipeline development, retention, and branding.

• Experience collaborating with Sales and Customer Success teams to achieve revenue objectives.

• Strong written and verbal communication skills.

• Background in cybersecurity; familiarity with Managed Service Providers (MSPs), Chief Information Security Officers (CISOs), security analysts, IT, and security administrators.

• Experience in executing executive-level programs, such as roundtables or C-suite dinners.

• Familiarity with HubSpot and Salesforce for tracking events and follow-up processes.

🏝️ Benefits

• Up to 25% travel required for on-site event execution and industry conferences.

• Flexible remote-first work arrangement.

• Occasional early-morning or evening availability needed to coordinate across different time zones.