Field Marketing Specialist

This is a fully remote position, open to applicants in California.

📋 Description

• Drive brand recognition, consumer engagement, and market share expansion within the designated market.

• Recruit, train, support, and mentor Brand Ambassadors.

• Supervise Brand Ambassador activations to promote product trials, education, and sales.

• Collaborate with the Field Marketing Manager to support local market strategies.

• Implement sampling initiatives, retail activations, and pop-up events.

• Ensure product displays, merchandising, and educational materials adhere to brand standards.

• Identify and lead local events that enhance brand visibility and market presence.

• Represent the brand and foster connections with consumers.

• Cultivate relationships with retail partners to enhance distribution, visibility, and in-store execution.

• Improve shelf presence, point-of-sale materials, and merchandising.

• Partner with Sales on key accounts and sell-through programs.

• Monitor local market trends and competitor activities.

• Support collegiate sampling initiatives and campus ambassadors.

• Plan logistics for events, including product, assets, staffing, and performance objectives.

• Oversee inventory management, storage, marketing assets, equipment, cold storage, and company vehicles.

• Ensure appropriate vehicle usage, maintenance, safety training, and compliance.

• Track, analyze, and report on activation performance, sales impact, consumer feedback, and insights.

• Develop post-event recaps that include actionable insights.

• Collect and synthesize consumer and market insights.

• Manage budgets, expenses, receipts, and reporting.

• Collaborate with Sales, Marketing, Logistics, and cross-functional teams.

• Support ongoing program improvements and undertake other assigned duties.

⛳️ Requirements

• Bachelor’s Degree in Marketing or a related field (preferred).

• 4+ years of relevant experience.

• Valid driver’s license and proof of insurance; must be able to operate a motor vehicle.

• Willingness to travel locally 40-60% of the time, including nights and weekends.

• Ability to lift 50lbs to assist with event setup.

• Proven experience in planning and executing events, retail activations, and local marketing campaigns, including logistics management and on-site execution.

• Experience in recruiting, hiring, and onboarding part-time or full-time team members (e.g., brand ambassadors), with the capability to support training and performance standards.

• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word); experience with event tracking, reporting, or CRM tools is advantageous.

• Prior experience in the CPG food and/or beverage sector is strongly preferred, with a solid understanding of retail environments and consumer interaction.

• Strong networking and community-building abilities.

• Capacity to work independently and as part of a team in a fast-paced, field-based environment with minimal supervision.

• Highly organized and detail-oriented, with strong time management and prioritization skills.

• Creative thinker capable of developing engaging activations, solving problems independently, and adapting swiftly.

• Proven ability to handle high-pressure situations with professionalism, adaptability, and sound judgment.

• Ability to manage multiple priorities and execute across various initiatives simultaneously.

• Passion for kombucha and an interest in raw, organic, and functional foods.

🏝️ Benefits

• Health Insurance: Medical, Dental, Vision, and Life Insurance.

• 401K with Matching.

• Employee Assistance Program.

• Discounts on the fantastic GT’s product line (available for pickup at headquarters only).

• Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!).

• Eligible for bonuses.