Field Marketing Specialist

This is a fully remote position, open to applicants in Colorado, +10 more states.

📋 Description

• Assist in the execution of onsite operations at trade shows, regional events, and meetups, which includes booth setup, vendor coordination, materials packing/shipping, and providing staff support.

• Aid in managing logistics for virtual events and webinars, such as event links, tracking registrations, and offering backend live-broadcast assistance.

• Prepare and support onsite lead-capture tools, including badge scanners, digital forms, and check-in applications.

• Coordinate pre-event promotional initiatives, crafting social media content, compiling email invitation lists, and creating promotional toolkits for sales teams.

• Implement event-related social media posts, conduct live event coverage, capture photography/video, and highlight speakers/sessions.

• Monitor and engage with event-related social tags, hashtags, and attendee interactions across corporate social media channels.

• Clean, format, and prepare attendee lists for CRM uploads post-events.

• Utilize HubSpot to assign and route event leads to sales representatives effectively.

• Collaborate with sales representatives and managers to track lead status, send reminders, and ensure timely outreach.

• Collect event metrics, social engagement rates, lead volume, and follow-up data to evaluate campaign performance and return on investment (ROI).

• Support seamless event execution, enhance registration and social engagement, ensure accurate lead processing within 24–48 hours, facilitate timely lead follow-up, and produce post-event performance reports.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or relevant technical or industry fields.

• 3–5 years of experience in marketing support, event coordination, social media management, or sales operations.

• Preferably experience in B2B SaaS or enterprise technology sectors.

• Practical experience managing LinkedIn and X platforms.

• Familiarity with social scheduling management tools is essential.

• Hands-on experience with HubSpot is required.

• Working knowledge or familiarity with ZoomInfo or similar prospecting/data enrichment tools is a significant advantage.

• Familiarity with virtual event and webinar platforms, such as Zoom Webinars.

• Proficiency in Microsoft Excel or Google Sheets, including skills in data cleaning, list formatting, and basic formulas.

• Willingness to travel up to 20–30% of the time.

• Strong attention to detail.

• Excellent organizational abilities.

• Creative copyediting skills.

• Proactive approach.

• Clear and effective written communication skills.

🏝️ Benefits

• Eligibility for an annual bonus for certain roles.

• Sales incentives based on applicable plans, roles, and individual performance.

• Comprehensive U.S. healthcare benefits.

• Life insurance coverage.

• Disability benefits.

• 401(k) plan with company matching.